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Edge Marketing is an industry-leading provider of marketing and PR services in the legal, accounting and other professional services markets.
Marketers are problem-solvers, and that is how prospects become clients.
Learn more in @amyjuers new book, "The Marketing Edge."
Sign up for our raffle and win your own copy today: https://forms.office.com/r/Svvj63m6us
#BookGiveaway #NewBook #MustRead #BookLaunch
The more you know about your competitors and their offerings, the more equipped you will be to differentiate your own business and your products or services.
Learn more about these techniques in "The Marketing Edge" by @amyjuers: https://a.co/d/hUIb3DL
Today is the last chance to enter our #Legalweek23 book giveaway and win a copy of "The Marketing Edge" by Edge Marketing founder and CEO, Amy Juers: https://forms.office.com/r/Svvj63m6us
#BookGiveaway #NewBook #MustRead #LegalMarketing #AccountingMarketing #EnterToWin
Not Fake News: Making the Media Your Friend/in Articles
by Jennifer Marsnik Those who are trusted to deliver news and information with integrity are important partners in your corporate public relations strategy. Earned media coverage is valuable to organizations seeking to expand brand awareness or change public perception. In professional services markets like legal and accounting, we rely on the media to share information […]
Got Leads? Get Media!/in Articles
by Vicki LaBrosse Public relations is a powerful tool for influencing and changing behavior, but most companies don’t think of PR as a means to generate leads. After all, it’s hard to measure the effect an editorial placement or a graphic has on leads. Organizations often don’t want something that can’t be correlated to sales. […]
Is Your Creativity Kaput? Wrangle It Back Into Working Order with These Four Tips/in Articles
by Melanie Brenneman Creativity plays into your job no matter what your title. A leader finds a delightful way to excite a team. A designer delivers an intriguing ad inspired by an everyday item. A marketer finds an overlooked service to monetize. Everyone needs creativity. But what do you do when it goes missing? When […]
Merger or Acquisition? 10 Essentials for Marketing/in Articles
by Megan Miller A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of customers or loss of key employees. Whether you are […]
When Sales and Marketing Play Nice, Everyone Has Fun/in Articles
by Cindy Moen Some of the most successful – and fun – client relationships we have at Edge Marketing are the ones in which we, the marketing experts, work directly with the sales lead at our clients’ companies. As marketers, it is our job to know the legal tech audience better than anyone else and, […]