by Jennifer Marsnik Content has been used for centuries to educate and persuade as a means of promotion. “Poor Richard’s Almanac,” for example, was first published in 1732 by Benjamin Franklin to promote his printing business. So, while it’s nothing new, expansion of digital channels in recent decades has catapulted content to a key part […]
by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]
Four Questions to Consider by Vicki LaBrosse Our team just returned from a wellness retreat where we spent time relaxing, rejuvenating and reinvigorating our physical, mental and emotional states. Many of us arrived tense, stressed and anxious about keeping up with work while trying to be present in what was supposed to be team bonding […]
by Tanya Amyote Business owners can find themselves and their firms at the center of a crisis unexpectedly or as the result of a planned and deliberate operational change. Regardless of the catalyst, there can be no better or more swift reaction than one that is carefully and intentionally crafted to mitigate a negative outcome […]
by Mary Obregon A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some companies, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it. Background Twitter took off in 2006 and became […]
by Megan Miller “By clicking ‘Accept All’, you consent to the use of ALL cookies. However, you may visit Cookie Settings to provide a controlled consent.” How many times per week do you encounter a website alert with a message like this? Do you take a moment to set your preferences or just blow through […]
by Jennifer Marsnik Not long ago, core business activities like advertising, public relations and marketing content creation were silos within an organization. But today’s communication channels lend themselves to a more integrated approach. The PESO model is a communications strategy that combines four categories of media: paid, earned, shared and owned. Integrated programs use a […]
by Cindy Kremer Moen As she was getting ready to return to the office, one of my friends recently said, “It’s time for me to put my hard clothes on.” With the return of many in-person conferences and trade shows, many of us are digging out our “hard” clothes – not to mention our uncomfortable […]
by Tanya Amyote Diversity and inclusion are more than buzzwords in today’s climate of “wokeness” and “cancel culture.” They are meaningful and moving targets. They are actionable terms to describe an ideal and attainable goal. They are the very building blocks of a healthy business with happy employees serving satisfied clients. A review of your […]
Tips for a successful post-event strategy by Vicki LaBrosse You made it! Another successful event is in the books! All that careful preparation, creative promotion and your professionalism during the event itself have paid off. The works is done, but not so fast . . . What happens after the event is an important part […]
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