Meeting of the Minds: HR and Marketing collaborate to improve employee engagement

/0 Comments/in , , , , , , /by
Read more

How Legal Professionals Can Elevate Their Marketing During COVID-19

/0 Comments/in , /by

The coronavirus pandemic has changed life as we knew it. Among our many stresses today is the fear of the unknown, both personally and professionally. Even if our current work situation is stable, could that change in the coming months?  Legal professionals and their marketing teams may feel especially vulnerable during this time. Too often, […]

Read more

When the Show Can’t Go On: Four Tips to Maximize PR at Virtual Events

/0 Comments/in , , , , , /by
Read more

Looking for Action: Engage Prospects with Interactive Content

/0 Comments/in , , , , , /by

by Megan Miller How many applications are open on your device right now? And your second device – likely a mobile phone – how many alerts have you received this morning? Which message or alert has captured your attention? In the digital age, where posts are limited to 140 characters and conversations may contain more […]

Read more

How Meditation Brings Creativity

/0 Comments/in , , , /by

By Cindy Moen Want to increase creativity to solve challenges during the pandemic? Skip the Doritos and try meditation These are unusual, highly stressful times. Across every industry, jobs have been reduced or eliminated. Movements have been limited to those deemed essential. Parents are working from home while their children are getting educated from home. […]

Read more

Marketing Your Company During COVID-19

/0 Comments/in , , , /by

By Nicolle Martin We are facing a new time in the history of our country – and the world – and learning to adapt can be challenging. We are all adjusting to either working from home or working differently, social distancing and doing our best to keep our family and friends healthy and safe. Marketing […]

Read more

As the Coronavirus Cancels Meetings, How Can Legal Tech Marketers Fill the Gap?

/0 Comments/in , , , /by

By Melanie Brenneman, Originally published on Legaltech News:  Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact. How will this affect marketing to law firms and corporate legal? Digital marketing is crucial, yes. But […]

Read more

Nurturing an Innovative Mindset

/0 Comments/in , , , , /by

By Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]

Read more

What’s New in Marketing? Part II

/0 Comments/in , , , /by

By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]

Read more