by Tanya Amyote Business owners can find themselves and their firms at the center of a crisis unexpectedly or as the result of a planned and deliberate operational change. Regardless of the catalyst, there can be no better or more swift reaction than one that is carefully and intentionally crafted to mitigate a negative outcome […]
by Mary Obregon A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some companies, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it. Background Twitter took off in 2006 and became […]
by Megan Miller How many applications are open on your device right now? And your second device – likely a mobile phone – how many alerts have you received this morning? Which message or alert has captured your attention? In the digital age, where posts are limited to 140 characters and conversations may contain more […]
By Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
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