Tips to ensure your marketing communications aren’t disregarded – or worse
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy Development, Tips & GuidesHow to get the most out of your relationship with your marketing agency
/in Articles, Fractional CMO, Marketing, Social Media, Strategy Development, Tips & Guides7 Tips to Make Your Digital Content More Accessible
/in Articles, Diversity & Inclusion, Marketing, Social Media, Tips & GuidesMeeting of the Minds: HR and Marketing collaborate to improve employee engagement
/in Articles, Digital Marketing, Internal Communications, Marketing, Public Relations, Social Media, Strategy DevelopmentWhen the Show Can’t Go On: Four Tips to Maximize PR at Virtual Events
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy DevelopmentLooking for Action: Engage Prospects with Interactive Content
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy Developmentby Megan Miller How many applications are open on your device right now? And your second device – likely a mobile phone – how many alerts have you received this morning? Which message or alert has captured your attention? In the digital age, where posts are limited to 140 characters and conversations may contain more […]
Nurturing an Innovative Mindset
/in Articles, Marketing, Public Relations, Social Media, Strategy DevelopmentBy Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
What’s New in Marketing? Part II
/in Articles, Branding, Marketing, Social MediaBy Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]
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#ICYMI, @LegalweekShow will now be held 3/8-3/11.
We hope to see you at #Legalweek22 at the New York Hilton Midtown!
Click to register: https://bit.ly/3wxk55M
Attention #Legalweek22 exhibitors:
Be sure to visit the Exhibitor Resource Center on the @LegalweekShow web site for schedules, deadlines, floorplans, and badge and booth furnishings ordering info:
http://ow.ly/WfcY50HmeEO
Check out this countdown of the top stories in @Legaltech_news in 2021: http://ow.ly/NzW550Hl51N
Included is the piece that inspired Jennifer Marsnik to share her thoughts on messaging in #LegalTech sales: http://ow.ly/ON7O50Hl4XM