Successful marketing and public relations begin with thoughtful planning. Understanding where you are today and clarifying what you’re trying to accomplish are the first steps in developing strategies and a plan of action that will work toward achieving those objectives.
Start your strategic marketing and public relations program with our holistic approach to planning:
Evaluation of company background, offerings and positioning
Competitive landscape review
SMART objective identification
Custom strategy development
Primary target audience identification/personification
Core messaging platform (overall positioning, key messages, value proposition) and unique voice
Marketing/PR foundation review (evaluate/recommend assets)
Strategic plan/budget/calendar development
Strategy Development Articles
“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”
“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”
“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”
– Innovative Computing Systems
Get In Touch
Browse Our Site
Edge Marketing Follow
Edge Marketing is an industry-leading provider of marketing and PR services in the legal, accounting and other professional services markets.
Marketers are problem-solvers, and that is how prospects become clients.
Learn more in @amyjuers new book, "The Marketing Edge."
Sign up for our raffle and win your own copy today: https://forms.office.com/r/Svvj63m6us
#BookGiveaway #NewBook #MustRead #BookLaunch
The more you know about your competitors and their offerings, the more equipped you will be to differentiate your own business and your products or services.
Learn more about these techniques in "The Marketing Edge" by @amyjuers: https://a.co/d/hUIb3DL
Today is the last chance to enter our #Legalweek23 book giveaway and win a copy of "The Marketing Edge" by Edge Marketing founder and CEO, Amy Juers: https://forms.office.com/r/Svvj63m6us
#BookGiveaway #NewBook #MustRead #LegalMarketing #AccountingMarketing #EnterToWin
The Importance of Trade Show Planning
Buckle Up for the Ride with ChatGPT
10 Keys to Effective Content Marketing