Strategy Development

“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

Brand investigation/assessment

Evaluation of company background, offerings and positioning

SWOT analysis

Competitive landscape review

SMART objective identification

Custom strategy development

Primary target audience identification/personification

Core messaging platform (overall positioning, key messages, value proposition) and unique voice

Marketing/PR foundation review (evaluate/recommend assets)

Strategic plan/budget/calendar development

Strategy Development Articles

The Key Differences Between Analyst Relations and Media Relations

How Legal Professionals Can Elevate Their Marketing During COVID-19

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