by Mary Obergon Marketing teams track a long list of numbers: impressions, clicks, downloads, MQLs, pipeline. Those metrics are useful, but they don’t always capture the factor that ultimately determines whether someone chooses to work with you or keeps working with you. That factor is trust. In legal, accounting and other professional services technology markets, […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2026-03-24 17:14:532026-03-24 17:14:53Why Trust Is the Most Underrated Marketing Metric
by Jennifer Marsnik Companies selling products and services in professional services markets are aware of how competitive the landscape can be. These firms are cautious buyers, value reputation and trust and often research extensively before engaging with a new provider. Getting their attention and earning their business require more than just having a presence across […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2026-02-23 18:50:282026-02-23 18:50:28Omnichannel Marketing: What It Is and Why It Matters for B2B
by Nicolle Martin For the last few years, the story around generative AI has been speed and novelty. AI could spin up a blog post, a social caption or a landing page draft in seconds. But as organizations move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2026-01-28 19:31:542026-01-28 19:31:54Accountability and Precision Define the Next Phase of AI Adoption
by The Edge Marketing Team As we look toward 2026, one theme cuts across every credible marketing and PR forecast: the industry is moving away from volume, velocity, and novelty, and toward trust, clarity, and accountability. Artificial intelligence is no longer a future consideration; it is the infrastructure shaping how audiences discover information, how reputations […]
By Cindy Moen Earlier this fall, my colleague Mary Obregon and I had the chance to attend the 2025 INBOUND conference in San Francisco, hosted by HubSpot. I love San Francisco and have been many times, but this was Mary’s first visit. So in between sessions we played tourists and squeezed in a few classic […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2025-11-20 14:05:102025-11-20 14:05:10Top 5 Takeaways from INBOUND 2025: What Marketers Should Know About AEO, AI and Real-World Shifts
By Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2025-10-15 14:19:492025-10-27 13:18:33How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines
By Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2025-09-18 13:55:502025-10-27 13:18:06From Page One to Answer One: Winning Visibility in the AI Era
by Jennifer Marsnik LinkedIn remains a valuable social media platform in a marketer’s toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central. The reason is simple: LinkedIn is where decision-makers are. It’s where they read industry news, follow thought leaders, and may evaluate potential […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2025-07-14 17:19:192025-10-27 13:18:19LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement
Why Trust Is the Most Underrated Marketing Metric
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Mary Obergon Marketing teams track a long list of numbers: impressions, clicks, downloads, MQLs, pipeline. Those metrics are useful, but they don’t always capture the factor that ultimately determines whether someone chooses to work with you or keeps working with you. That factor is trust. In legal, accounting and other professional services technology markets, […]
Omnichannel Marketing: What It Is and Why It Matters for B2B
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik Companies selling products and services in professional services markets are aware of how competitive the landscape can be. These firms are cautious buyers, value reputation and trust and often research extensively before engaging with a new provider. Getting their attention and earning their business require more than just having a presence across […]
Accountability and Precision Define the Next Phase of AI Adoption
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Nicolle Martin For the last few years, the story around generative AI has been speed and novelty. AI could spin up a blog post, a social caption or a landing page draft in seconds. But as organizations move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate […]
Trust, Focus and Impact: Marketing & PR Predictions for 2026
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team As we look toward 2026, one theme cuts across every credible marketing and PR forecast: the industry is moving away from volume, velocity, and novelty, and toward trust, clarity, and accountability. Artificial intelligence is no longer a future consideration; it is the infrastructure shaping how audiences discover information, how reputations […]
Top 5 Takeaways from INBOUND 2025: What Marketers Should Know About AEO, AI and Real-World Shifts
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Cindy Moen Earlier this fall, my colleague Mary Obregon and I had the chance to attend the 2025 INBOUND conference in San Francisco, hosted by HubSpot. I love San Francisco and have been many times, but this was Mary’s first visit. So in between sessions we played tourists and squeezed in a few classic […]
How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]
From Page One to Answer One: Winning Visibility in the AI Era
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]
LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement
/in Articles, Marketing, Public Relationsby Jennifer Marsnik LinkedIn remains a valuable social media platform in a marketer’s toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central. The reason is simple: LinkedIn is where decision-makers are. It’s where they read industry news, follow thought leaders, and may evaluate potential […]