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Email: ajuers(at)EdgeMarketingInc(dot)com
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How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]
From Page One to Answer One: Winning Visibility in the AI Era
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]
LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement
/in Articles, Marketing, Public Relationsby Jennifer Marsnik LinkedIn remains a valuable social media platform in a marketer’s toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central. The reason is simple: LinkedIn is where decision-makers are. It’s where they read industry news, follow thought leaders, and may evaluate potential […]
Crafting Stories that Convert
/in AI, Articles, Marketing, Public Relationsby Nicolle Martin Stories have always been at the heart of how we connect, influence, and create change. In a world where the average person is bombarded with literally thousands of marketing messages every day, the ability to tell a compelling story has never been more important or more impactful. But the question is, how […]
Embracing Change in Marketing and PR: A Path Forward
/in AI, Articles, Marketing, Public Relationsby Jennifer Marsnik The pace of change in marketing isn’t slowing down. In fact, it’s accelerating. In this month’s News with Edge article, Jennifer Marsnik breaks down why embracing change—rather than resisting it—is critical to long-term success in marketing and PR. Interested in diving deeper? You can also check out our new episode of Edge […]
Thriving in a Multichannel, AI-Driven World
/in AI, Articles, GEO & SEO, Marketing, Public Relationsby Amy Juers, MBA For this month’s News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! Strategic Evolution: The […]
Is Google Search Dead?
/in AI, Articles, GEO & SEO, Marketing, Public Relationsby Amy Juers, MBA Strategic Evolution: The Future of Marketing and PR At Edge Marketing, we have always believed in staying ahead of the curve. The world of marketing and public relations is changing faster than ever before, and if you’re standing still, you’re already behind. AI is transforming the way we discover and consume […]
Edge Implements AI: A Q&A with Amy Juers
/in AI, Articles, Strategy DevelopmentReprinted with permission from the February 2025 issue of Marketing the Law Firm. © 2025 ALM Global, LLC. Further duplication without permission is prohibited. All rights reserved. By Steve Salkin In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. […]