by Jennifer Marsnik Not long ago, core business activities like advertising, public relations and marketing content creation were silos within an organization. But today’s communication channels lend themselves to a more integrated approach. The PESO model is a communications strategy that combines four categories of media: paid, earned, shared and owned. Integrated programs use a […]
by Cindy Kremer Moen As she was getting ready to return to the office, one of my friends recently said, “It’s time for me to put my hard clothes on.” With the return of many in-person conferences and trade shows, many of us are digging out our “hard” clothes – not to mention our uncomfortable […]
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Celebrating 25 Years!
Edge Marketing is an industry-leading provider of marketing and PR services in the legal, accounting and other professional services markets.
Have you received our June #newsletter?
This month's includes our own Jennifer Marsnik's article, "The #PESO Model – An Integrated Approach to Modern #Communications."
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