Real Conversations. Regulated Industries. No Script.

Edge Unscripted brings together executives, practitioners, and market leaders from legal technology, accounting, compliance, and professional services for honest conversations about the topics shaping their industries: AI, marketing strategy, business development, trust, and what it actually takes to build a brand in a regulated market.

About the Podcast

Edge Unscripted is hosted by experts from the Edge Marketing team, and features guests from across the legal, accounting, and professional services ecosystem. Episodes are designed to be genuinely useful: specific, opinionated, and grounded in the real-world experience of executives who are navigating the same markets your company operates in.

Topics covered include AI-driven marketing for legal and professional services, GEO and AI discoverability strategy, thought leadership and executive visibility, business development for professional services firms, the evolving role of PR in regulated industries, and the practice of building trust-centered brands in high-scrutiny markets.

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Be a Guest

Edge Unscripted features executives, practitioners, and market observers from legal technology, accounting software, compliance, cybersecurity, and professional services. If you have a specific perspective, a recent experience, or a point of view worth sharing with an audience of regulated-industry leaders, we would like to hear from you.

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Recent Episodes

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Podcast Screenshot - Episode 20: The Iceberg Under Your Brand – How to Be Findable in a Zero Click World

May 21, 2026
Episode 20: The Iceberg Under Your Brand –
How to Be Findable in a Zero Click World

Featuring:
Jennifer Marsnik and Mary Obregon

April 24, 2026
Episode 19: The Human Edge in PR –
Why Relationships Matter More Than Ever

Featuring:
Vicki LaBrosse, Edge Marketing, Inc.
Steve Salkin, Law.com

April 3, 2026
Episode 18: ABA TECHSHOW 2026 Edition

Featuring:
Vicki LaBrosse, Edge Marketing, Inc., chats with legal professionals at ABA TECHSHOW 2026!

March 24, 2026
Episode 17: Legalweek 2026 Edition

Featuring:
Amy Juers, Edge Marketing, Inc., chats with legal experts on the ground at Legalweek 2026!

February 25, 2026
Episode 16: Omnichannel is the New Funnel

Featuring:
Amy Juers and Jennifer Marsnik

January 29, 2026
Episode 15: From Hype to High Stakes –
The New Rules of AI in B2B Marketing

Featuring:
Amy Juers and Mary Obregon

December 18, 2025
Episode 14: Marketing & PR Predictions –
What Nobody Else is Telling You

Featuring:
The Edge team – Amy Juers, Cindy Moen, Jennifer Marsnik, Mary Obregon, Nicolle Martin, Tanya Amyote, and Vicki LaBrosse

December 2, 2025
Episode 13: Interview with Joe Woodard: 
Navigating a Strange new World in Accounting

Featuring:
Amy Juers and Joe Woodard

November 17, 2025
Episode 12: INBOUND Recap:
AEO, AI & Real-World Marketing Shifts

Featuring:
Cindy Moen and Mary Obregon

October 9, 2025
Episode 11: How to Earn AI Driven PR:
Getting Your Brand Cited by Generative Search Engines

Featuring:
Amy Juers and Vicki LaBrosse

September 16, 2025
Episode 10: The Secret to Being Found AND Cited in the Age of AI Search

Featuring:
Amy Juers and Mary Obregon

September 15, 2025
Episode 09: RLLB 2025 Edition

Featuring:
Amy Juers, Edge Marketing, Inc., chats with legal experts on the ground at Running Legal Like a Business 2025!

August 27, 2025
Episode 08: ILTACON 2025 EDITION, Part 2
Featuring:
Amy Juers and experts at ILTACON 2025!

August 20, 2025
Episode 07: ILTACON 2025 EDITION, Part 1
Featuring:
Amy Juers and experts at ILTACON 2025!

July 22, 2025
Episode 06: GEO is the New SEO
Featuring:
The Edge Team

June 9, 2025
Episode 05: Storytelling That Sticks
Featuring:
Amy Juers and Mary Obregon

April 16, 2025
Episode 04: Change Management
Featuring:
Jennifer Marsnik and Mary Obregon

March 19, 2025
Episode 03: Modern PR & Media Briefings
Featuring:
Jennifer Marsnik, Mary Obregon, & Vicki LaBrosse

March 13, 2025
Episode 02: Edge Rebrand & AI Announcement
Featuring:
Amy Juers, Mary Obregon, & Jennifer Marsnik

March 13, 2025
Episode 01: Pilot – Introduction & What’s To Come
Featuring:
Mary Obregon & Jennifer Marsnik


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