Earned Credibility Is the One Thing You Can’t Buy or Fake.

In regulated industries, authority is built through the channels your buyers trust: independent press, respected analysts, peer communities, and the conference stages where reputations are made. Edge builds that authority systematically : through earned media, strategic PR, and executive visibility programs built for legal, accounting, and compliance markets.

Public, Media & Analyst Relations

WHAT IT IS

Regulated-industry buyers are deeply skeptical of self-promotion. They trust the publications they read every week, the analysts who brief them at conferences, and the peers who recommend vendors in community forums. Getting into those channels requires more than a press release : it requires relationships, credibility, and a deep understanding of what each outlet’s audience actually wants to read.

Edge’s PR practice is built entirely around regulated-industry media. Our team has established relationships with editors and journalists at Legaltech News, CPA Practice Advisor, Marketing the Law Firm, Business News Daily, Bloomberg BNA, and other key publications in the legal, accounting, and professional services space. We know what stories they tell, what pitches they ignore, and what makes a client’s expertise genuinely newsworthy in their vertical.

WHAT IT INCLUDES

  • Strategic media relations with legal, accounting, and professional services trade press
  • Executive byline development and placement
  • Press release strategy and distribution (editorially targeted, not just wired)
  • Analyst relations and briefing programs
  • Crisis communications planning and response
  • Media coaching and spokesperson preparation
  • Media monitoring, sentiment analysis, and coverage reporting
  • Conference PR and event-driven media strategy

PRESS PRESENCE

Edge has placed client coverage and team bylines in: Legaltech News, Legalverse Media, Marketing the Law Firm, Business News Daily, Bloomberg BNA, CPA Practice Advisor, and others. Team Director Vicki LaBrosse served for over a decade as national director of marketing and PR for Women in eDiscovery.

Thought Leadership & Executive Visibility

WHAT IT IS

In professional services and technology markets, the people behind the brand often carry more weight than the brand itself. When your CEO or practice leaders are quoted in Legaltech News, invited to speak at ILTA, or referenced as subject-matter experts in an analyst report, that visibility creates a form of trust that advertising cannot replicate.

Edge’s Thought Leadership and Executive Visibility practice builds the external authority of your leadership team through strategic content, media placement, speaking opportunities, podcast appearances, and AI/GEO visibility programs that ensure your executives are accurately represented across the channels your buyers use to evaluate vendors.

WHAT IT INCLUDES

  • Executive messaging and positioning framework
  • Byline program development and editorial placement
  • Speaking opportunity strategy and submission management
  • Podcast strategy and guest placement
  • LinkedIn executive content programs
  • AI and search visibility optimization for executive names and credentials
  • Award nomination strategy (legal and accounting trade publications)

CEO AMY JUERS ON THOUGHT LEADERSHIP

“The Marketing Edge: A Sharper Way to Approach Building a Brand was written because our clients needed a practical framework : not theory : for navigating brand strategy, digital transformation, and marketing investment in markets where trust is everything. Thought leadership means something specific in regulated industries: it means being the person buyers call when they’re making a decision, not just the company whose logo they recognize.”

: Amy Juers, CEO, Edge Marketing

Where does your company appear when buyers look for expertise in your market?

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