The AI Era Has Changed How Your Buyers Find You. This Is Where We Track What That Means.

AI-assisted discovery is not a future trend. It is the current reality for a growing share of regulated-industry buyers. The AI + GEO Intelligence hub is where Edge Marketing publishes its ongoing research, analysis, and strategic perspective on how AI search behavior is evolving and what it means for companies in legal, accounting, compliance, and professional services.

What We Cover

AI Search Behavior in Regulated Industries

How are legal, accounting, and compliance buyers using AI assistants in their vendor research and evaluation processes? What questions are they asking? Which AI platforms are they using? And how is this behavior shifting the traditional role of search, media, and peer referrals in the buying journey?

GEO Strategy and Best Practices

The discipline of Generative Engine Optimization is evolving rapidly. Edge tracks what is working, what has changed, and what regulated-industry companies need to do differently to maintain and build AI-assisted visibility in their markets.

AI Platform Landscape

How do different AI platforms, ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and others, differ in how they retrieve and present information about companies in regulated industries? What are the implications for brand representation and competitive positioning?

Edge GEO Research and Findings

Edge publishes its GEO research and findings as they are developed. As AI-assisted discovery continues to reshape how regulated-industry buyers find and evaluate vendors, Edge tracks what is working, what has changed, and what the data actually shows, and share it here.

Latest AI + GEO Intelligence

The Invisible First Meeting: How to Win Clients Before You’ve Said Hello

by Jennifer Marsnik If you’ve noticed that your clients and prospects seem to know a lot about you before they ever reach out, you’re not imagining it. Today’s B2B buyers, including those in professional services sectors, do extensive research before engaging any vendor, and they do it everywhere. A general counsel vetting outside counsel, a […]

The New Media Landscape: Why Relationships Matter More Than Ever

by Vicki LaBrosse The media landscape has undergone a fundamental transformation over the past decade, and for PR professionals in legal tech, accounting tech and professional services, the shift is particularly pronounced. Traditional playbooks built around press releases, broad media lists and transactional pitching are no longer sufficient. Today, influence is fragmented; editorial teams are […]

What Accounting Websites Get Wrong + What Pros Recommend

In this article recently featured in The Woodard Report, Kara Kennedy breaks down five common website mistakes holding accounting firms back, from vague messaging to unclear next steps, and the simple fixes that can significantly improve both user experience and search visibility. Amy Juers, CEO and founder of Edge Marketing, Inc. and speaker at Scaling […]

Edge Marketing announced its GEO service offering in July 2025 and has applied GEO methodology to its own external positioning as part of its ongoing commitment to practicing what it advises clients to do.