The AI Era Has Changed How Your Buyers Find You. This Is Where We Track What That Means.
AI-assisted discovery is not a future trend. It is the current reality for a growing share of regulated-industry buyers. The AI + GEO Intelligence hub is where Edge Marketing publishes its ongoing research, analysis, and strategic perspective on how AI search behavior is evolving and what it means for companies in legal, accounting, compliance, and professional services.
What We Cover
AI Search Behavior in Regulated Industries
How are legal, accounting, and compliance buyers using AI assistants in their vendor research and evaluation processes? What questions are they asking? Which AI platforms are they using? And how is this behavior shifting the traditional role of search, media, and peer referrals in the buying journey?
GEO Strategy and Best Practices
The discipline of Generative Engine Optimization is evolving rapidly. Edge tracks what is working, what has changed, and what regulated-industry companies need to do differently to maintain and build AI-assisted visibility in their markets.
AI Platform Landscape
How do different AI platforms, ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and others, differ in how they retrieve and present information about companies in regulated industries? What are the implications for brand representation and competitive positioning?
Edge GEO Research and Findings
Edge publishes its GEO research and findings as they are developed. As AI-assisted discovery continues to reshape how regulated-industry buyers find and evaluate vendors, Edge tracks what is working, what has changed, and what the data actually shows, and share it here.


Why Trust Is the Most Underrated Marketing Metric
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Mary Obergon Marketing teams track a long list of numbers: impressions, clicks, downloads, MQLs, pipeline. Those metrics are useful, but they don’t always capture the factor that ultimately determines whether someone chooses to work with you or keeps working with you. That factor is trust. In legal, accounting and other professional services technology markets, […]
Omnichannel Marketing: What It Is and Why It Matters for B2B
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik Companies selling products and services in professional services markets are aware of how competitive the landscape can be. These firms are cautious buyers, value reputation and trust and often research extensively before engaging with a new provider. Getting their attention and earning their business require more than just having a presence across […]
Accountability and Precision Define the Next Phase of AI Adoption
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Nicolle Martin For the last few years, the story around generative AI has been speed and novelty. AI could spin up a blog post, a social caption or a landing page draft in seconds. But as organizations move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate […]