8 Marketing ROI Measurement Hacks

December 12, 2022/in Articles, Digital Marketing, Fractional CMO, Marketing, Strategy Development, Tips & Guides

by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]