by Mary Obregon When working with clients, we see a lot of common questions about using LinkedIn for strategic growth. Many people and companies are on this platform, and many are looking for answers on using it to its full potential. Here are some of the top questions that clients ask when it comes to […]
by Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]
by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]
by Mary Obregon A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some companies, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it. Background Twitter took off in 2006 and became […]
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