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Tips & Guides

Our tips and guides will help you launch fast-acting marketing tactics today.

Social Media Best Practices Checklist

A quick reference check-list to help you make the most of your presence on LinkedIn and Twitter, the two most followed social media sites for business users.
  • Personal branding opportunities
  • Build a following for company pages
  • Posting articles and content
  • The role of employees on social media

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Top 10 Social Networking Tips

Now is the right time to get involved in social networking marketing, however understanding which sites offer the most appropriate venue for your company may be a mystery.  Paring your company’s goals with the platform and strengths of select social networking sites can equate to an increase in conversions, a.k.a., shortened more effective sales funnel.

Investigating your options, preparing a strategy, and making the commitment to consistency of effort is what it will take to be successful, which is the same approach you may have had to take in a host of other business initiatives. Simply jumping in for the sake of getting your feet wet is not a strategic social networking tactic.

Do research to gain an understanding of your options, match options with goals, and consider launching initiatives through multiple outlets. Slow and steady wins the race. Social networking is here to stay, develop a strategy and set the wheels in motion to take advantage of all this has to offer.   Consider these marketing and PR social networking best practices.

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Increase ROI at your next event! Trade Show Tips

There are simple steps your company can take to ensure your next event attracts more warm leads that result in increased sales.  From setting goals, identifying messages, staffing, and engaging the attendees, preparation can begin today to ensure greater success.

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Press Release Tips

Press releases are a leading PR tactic used to place your company’s breaking news in front of those who can write articles, news briefs, and product reviews.  Clearly stating the news up front, keeping it simple, and providing the content desired by members of the media will help your company generate positive PR buzz.

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Know Your Trade Show Booth Etiquette

Investing in exhibiting at an event is a commitment of time, resources, and personnel. From staff training, dress code, staff hours and booth set up, to greeting attendees, and body language, knowing your booth etiquette and properly preparing your staff will help to ensure your next event is a great success.

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EXHIBITORS – How to Use The Edge Room

Learn what The Edge Room offers exhibitors and members of the media.  Learn how to access The Edge Room, how to update your company profile, how to upload your logo, files, and how to gain more visibility with the media.

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MEDIA – How to Use The Edge Room

Learn what The Edge Room offers members of the media and exhibitors. Learn how to access The Edge Room and how to update your profile and how to explore the industry’s news by keyword or by exhibitor. As a member of the media, your unique username and password gives you exclusive access to research breaking news as it unfolds around major industry events!

READ MORE…

CONTACT US TO LEARN MORE
 
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“Edge is an integral part of the Doc.It team.  They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

Get In Touch

Phone: 651.450.9090
Cell: 651.247.7872
Email: ajuers@edgemarketinginc.com

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Edge Marketing@EdgeMktgInc·
15h

The latest The Edge Room Daily! https://paper.li/EdgeLegalMarket?edition_id=f1978de0-7f73-11eb-8310-fa163e17892e Thanks to @1heLioncom #spacs #chamath

Reply on Twitter 1368631506109931529Retweet on Twitter 1368631506109931529Like on Twitter 13686315061099315291
Edge Marketing@EdgeMktgInc·
6 Mar

The latest The Edge Room Daily! https://paper.li/EdgeLegalMarket?edition_id=c7a743a0-7eaa-11eb-8310-fa163e17892e

Reply on Twitter 1368269115182440459Retweet on Twitter 1368269115182440459Like on Twitter 13682691151824404591
Edge Marketing@EdgeMktgInc·
5 Mar

The latest The Edge Room Daily! https://paper.li/EdgeLegalMarket?edition_id=a03fc720-7de1-11eb-8310-fa163e17892e

Reply on Twitter 1367906759642411009Retweet on Twitter 1367906759642411009Like on Twitter 13679067596424110091
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