- Personal branding opportunities
- Build a following for company pages
- Posting articles and content
- The role of employees on social media
Now is the right time to get involved in social networking marketing, however understanding which sites offer the most appropriate venue for your company may be a mystery. Paring your company’s goals with the platform and strengths of select social networking sites can equate to an increase in conversions, a.k.a., shortened more effective sales funnel.
Investigating your options, preparing a strategy, and making the commitment to consistency of effort is what it will take to be successful, which is the same approach you may have had to take in a host of other business initiatives. Simply jumping in for the sake of getting your feet wet is not a strategic social networking tactic.
Do research to gain an understanding of your options, match options with goals, and consider launching initiatives through multiple outlets. Slow and steady wins the race. Social networking is here to stay, develop a strategy and set the wheels in motion to take advantage of all this has to offer. Consider these marketing and PR social networking best practices.
Press releases are a leading PR tactic used to place your company’s breaking news in front of those who can write articles, news briefs, and product reviews. Clearly stating the news up front, keeping it simple, and providing the content desired by members of the media will help your company generate positive PR buzz.
“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”
“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”
“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”
– Innovative Computing Systems