Tips & Guides
Our tips and guides will help you launch fast-acting marketing tactics today.
Social Media Best Practices Checklist
- Personal branding opportunities
- Build a following for company pages
- Posting articles and content
- The role of employees on social media
Now is the right time to get involved in social networking marketing, however understanding which sites offer the most appropriate venue for your company may be a mystery. Paring your company’s goals with the platform and strengths of select social networking sites can equate to an increase in conversions, a.k.a., shortened more effective sales funnel.
Investigating your options, preparing a strategy, and making the commitment to consistency of effort is what it will take to be successful, which is the same approach you may have had to take in a host of other business initiatives. Simply jumping in for the sake of getting your feet wet is not a strategic social networking tactic.
Do research to gain an understanding of your options, match options with goals, and consider launching initiatives through multiple outlets. Slow and steady wins the race. Social networking is here to stay, develop a strategy and set the wheels in motion to take advantage of all this has to offer. Consider these marketing and PR social networking best practices.
Increase ROI at your next event! Trade Show Tips
There are simple steps your company can take to ensure your next event attracts more warm leads that result in increased sales. From setting goals, identifying messages, staffing, and engaging the attendees, preparation can begin today to ensure greater success.
Press releases are a leading PR tactic used to place your company’s breaking news in front of those who can write articles, news briefs, and product reviews. Clearly stating the news up front, keeping it simple, and providing the content desired by members of the media will help your company generate positive PR buzz.
Know Your Trade Show Booth Etiquette
Investing in exhibiting at an event is a commitment of time, resources, and personnel. From staff training, dress code, staff hours and booth set up, to greeting attendees, and body language, knowing your booth etiquette and properly preparing your staff will help to ensure your next event is a great success.