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What Accounting Websites Get Wrong + What Pros Recommend

March 25, 2026/in Accounting Industry, AI, GEO & SEO, Marketing

In this article recently featured in The Woodard Report, Kara Kennedy breaks down five common website mistakes holding accounting firms back, from vague messaging to unclear next steps, and the simple fixes that can significantly improve both user experience and search visibility. Amy Juers, CEO and founder of Edge Marketing, Inc. and speaker at Scaling […]

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Top 5 Takeaways from INBOUND 2025: What Marketers Should Know About AEO, AI and Real-World Shifts

November 20, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

By Cindy Moen Earlier this fall, my colleague Mary Obregon and I had the chance to attend the 2025 INBOUND conference in San Francisco, hosted by HubSpot. I love San Francisco and have been many times, but this was Mary’s first visit. So in between sessions we played tourists and squeezed in a few classic […]

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How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines

October 15, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

By Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]

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https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png 0 0 Edge Marketing https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png Edge Marketing2025-10-15 14:19:492025-10-27 13:18:33How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines

From Page One to Answer One: Winning Visibility in the AI Era

September 18, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

By Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]

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Thriving in a Multichannel, AI-Driven World

March 12, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

by Amy Juers, MBA For this month’s News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! Strategic Evolution: The […]

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Is Google Search Dead?

February 19, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

by Amy Juers, MBA Strategic Evolution: The Future of Marketing and PR At Edge Marketing, we have always believed in staying ahead of the curve. The world of marketing and public relations is changing faster than ever before, and if you’re standing still, you’re already behind. AI is transforming the way we discover and consume […]

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