What Accounting Websites Get Wrong + What Pros Recommend

In this article recently featured in The Woodard Report, Kara Kennedy breaks down five common website mistakes holding accounting firms back, from vague messaging to unclear next steps, and the simple fixes that can significantly improve both user experience and search visibility.

Amy Juers, CEO and founder of Edge Marketing, Inc. and speaker at Scaling New Heights 2026, adds expert perspective on what sets high-performing sites apart today, including clear positioning, strong calls to action, and content that signals real expertise to both buyers and AI-driven search.

Read the full article, and explore sessions at Scaling New Heights, including Amy’s sessions on June 15 and 17, on GEO, AI and turning analytics into website traffic.