Edge Marketing Blog

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EDRM Selects Edge Legal Marketing as Its Exclusive Marketing and PR Partner

MINNEAPOLIS, January 23, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce that it has selected Edge Legal Marketing (Edge) as its exclusive marketing and public relations partner. Edge will strategically elevate the EDRM brand in order to attract and retain legal professionals from law firms, corporations and government organizations who […]

Edge Marketing Announces Strategic Partnership with UKbased firstlight, Increasing International Services

Partnership further expands award-winning marketing and public relations firm’s global partner network Minneapolis – January 15, 2020 – Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across […]

What’s New in Marketing? Part II

By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]

Online Press Room Now Open for Legalweek New York

Delivering legal technology and service provider announcements to the media New York, NY – January 6, 2020 – Edge Legal Marketing announced today that its online press room, The Edge Room, is open for Legalweek New York. Beginning today, exhibitors and sponsors may upload their company logo and information and post recent press releases, announcements, […]

What’s New in Marketing?

By Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]

Edge Marketing Named Winner of Two Prestigious 2019 MarCom Awards

Plus honorable mention in two additional categories Minneapolis – November 1, 2019 – Edge Marketing, Inc., a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, was recently honored with two prestigious 2019 MarCom Awards. The agency was named a Platinum Winner for a social media campaign in […]

Five Technology Experts Weigh In on Today’s Cybersecurity Challenges

By Melanie Brenneman Try catching a mosquito from the bed of a pickup truck that’s bumping over soccer ball-size rocks. To many, nailing this is easier than addressing today’s cybersecurity challenges. How can organizations defend against or even stave off digital threats? In honor of National Cybersecurity Awareness Month, I (virtually) sat down with the […]

Data Privacy Déjà Vu? CCPA on the Heels of GDPR

by Megan Miller The CCPA, scheduled to take effect in January 2020, creates sweeping new rights for Californians and onerous transparency and other obligations for businesses handling their information. While it’s natural to make the comparison, calling the CCPA California’s GDPR may be a bit of a misnomer. The two laws share some key components, […]