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The Time Has Come for B2B Professional Services Industries to Embrace Video in Their Marketing Mix
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Cindy Kremer Moen For many reasons – like time, expense and uncertain ROI – B2B professional services like accounting and legal have steered clear of incorporating videos into their marketing mix. Given the prevalence of video in so many other areas of our lives (I’m looking at you, TikTok), the acceptance of amateurly produced […]
Elevate Your Thought Leadership: Strategies for Impactful Influence
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Vicki LaBrosse Thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. It is a legitimate tool to build a business and personal brand. The insights of thought leaders are valuable to others and help establish them as […]
Lights, Camera, Engagement: Top 5 Reasons to Leverage Video for Marketing
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Mary Obregon Videos have become a dominant force in the constantly changing world of digital media, taking over social media, and changing the way advertisers interact with their target audiences. Video content is becoming more popular due to its unmatched ability to captivate viewers, effectively communicate information, and leave a lasting brand impression. Here […]
Marketing Predictions and Trends in 2024
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team This month, the talented experts at Edge Marketing are sharing predictions for trends coming or continuing in 2024. From the rise of hyperpersonalization to the enduring importance of authenticity, read on for the key insights and foresights that will guide our strategies in the coming year. (Article) Content Remains King […]
Mastering the Art of Handling Negative Comments On Social Media
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik and Amy Juers, MBA This article originally appeared in Marketing the Law Firm, Nov. 2023. © ALM Global LLC. Reprinted with permission. In the dynamic world of social media, businesses must navigate a double-edged sword. While it offers unparalleled opportunities for engagement and brand promotion, it also exposes them to the risk of […]
Public Relations: The Art of Building and Maintaining Media Relationships
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Nicolle Martin When it comes to getting media coverage, having a relationship with the media can be just as important as having a good message. The ability to secure positive media coverage is important for any organization, big or small. However, press releases alone are not going to get your company the coverage you […]
The Power of Marketing Strategy: Tips for Tech Startups
/in Articles, Marketing, Strategy Development, Tips & Guidesby Megan Miller For tech startups venturing into the legal or accounting technology space, precise targeting and strategic planning are imperative for success. Poorly targeted messages and campaigns not only waste time and money but can harm your reputation if seen as tone-deaf or uninformed. In these niche industries, it’s all about having a strong […]
Focusing on Your Reputation Era
/in Articles, Marketing, Strategy Development, Tips & Guidesby Jennifer Marsnik Taylor Swift recently wrapped up the 2023 U.S. leg of her Eras tour. You don’t need to be a fan of her music to appreciate Swift’s business acumen, which has fueled the masterful way she’s built her brand and managed her reputation – no pun intended, as her 2017 “Reputation” album is […]