Edge Marketing Blog

Edge Legal Marketing - The largest and most experienced full-service legal marketing and public relations agency.

Online Press Room Now Open for Legalweek New York

Delivering legal technology and service provider announcements to the media New York, NY – January 6, 2020 – Edge Legal Marketing announced today that its online press room, The Edge Room, is open for Legalweek New York. Beginning today, exhibitors and sponsors may upload their company logo and information and post recent press releases, announcements, […]

What’s New in Marketing?

By Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]

Edge Marketing Named Winner of Two Prestigious 2019 MarCom Awards

Plus honorable mention in two additional categories Minneapolis – November 1, 2019 – Edge Marketing, Inc., a Minneapolis-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, was recently honored with two prestigious 2019 MarCom Awards. The agency was named a Platinum Winner for a social media campaign in […]

Five Technology Experts Weigh In on Today’s Cybersecurity Challenges

By Melanie Brenneman Try catching a mosquito from the bed of a pickup truck that’s bumping over soccer ball-size rocks. To many, nailing this is easier than addressing today’s cybersecurity challenges. How can organizations defend against or even stave off digital threats? In honor of National Cybersecurity Awareness Month, I (virtually) sat down with the […]

Data Privacy Déjà Vu? CCPA on the Heels of GDPR

by Megan Miller The CCPA, scheduled to take effect in January 2020, creates sweeping new rights for Californians and onerous transparency and other obligations for businesses handling their information. While it’s natural to make the comparison, calling the CCPA California’s GDPR may be a bit of a misnomer. The two laws share some key components, […]

Once Is Nice, but Twice is Better: 10 Tips for Repurposing Your Content

by Cindy Moen Great content can drive more traffic to your website, enhance your company’s reputation and convert more website visitors into prospects. Good content can help move prospects through the marketing funnel and turn them into leads for your sales team. That’s why, when you strike upon a good piece of content, you should […]

10 Interview Tips and Tricks: How to Handle Media Like a Pro

by Nicolle Martin If you’re like most people, doing media interviews isn’t on your list of favorite things to do. With the right mindset, though, interviews don’t have to be a painful experience. Of course, it’s important to do your research to learn about the media representative and their publication, so you can go into […]

A Law Firm Marketing Blog Series Edition #20

Welcome back to our blog series, in which we talk with some of today’s most knowledgeable legal marketing minds. In this edition, we feature Amy Juers, the founder and CEO of Edge Legal Marketing. We hope hearing the thoughts and ideas shared by the people in these blog posts, will inspire you to make positive […]