Edge Marketing Blog

Edge Legal Marketing - The largest and most experienced full-service legal marketing and public relations agency.

Why ChatGPT Is Not a Replacement for a PR Expert

by Vicki LaBrosse Generative artificial intelligence has transformed various aspects of public relations functions, offering new possibilities for communication and engagement. ChatGPT, an advanced language model, has emerged as a powerful tool for automating PR tasks. While ChatGPT can streamline processes and improve the efficiency of certain functions, it is important to consider that its […]

Top 5 Questions When It Comes to Strategically Growing Your Business with LinkedIn

by Mary Obregon When working with clients, we see a lot of common questions about using LinkedIn for strategic growth. Many people and companies are on this platform, and many are looking for answers on using it to its full potential. Here are some of the top questions that clients ask when it comes to […]

Is It Time To Refresh Your Website? Spoiler Alert: Probably!

by Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]

The Importance of Trade Show Planning

by Nicolle Martin It’s that time of the year! Trade show season is in full swing! I just got back from ABA TECHSHOW in Chicago and was so happy to see that things seem to be back to normal. While there was still some masking, the attendance levels appear to have come back up and […]

Buckle Up for the Ride with ChatGPT

by Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]

10 Keys to Effective Content Marketing

by Jennifer Marsnik Content has been used for centuries to educate and persuade as a means of promotion. “Poor Richard’s Almanac,” for example, was first published in 1732 by Benjamin Franklin to promote his printing business. So, while it’s nothing new, expansion of digital channels in recent decades has catapulted content to a key part […]

8 Marketing ROI Measurement Hacks

by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]

Burned Out? It May NOT Be Your Career

Four Questions to Consider by Vicki LaBrosse Our team just returned from a wellness retreat where we spent time relaxing, rejuvenating and reinvigorating our physical, mental and emotional states. Many of us arrived tense, stressed and anxious about keeping up with work while trying to be present in what was supposed to be team bonding […]