Edge Marketing Blog

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The Power of Marketing Strategy: Tips for Tech Startups

by Megan Miller For tech startups venturing into the legal or accounting technology space, precise targeting and strategic planning are imperative for success. Poorly targeted messages and campaigns not only waste time and money but can harm your reputation if seen as tone-deaf or uninformed. In these niche industries, it’s all about having a strong […]

Focusing on Your Reputation Era

by Jennifer Marsnik Taylor Swift recently wrapped up the 2023 U.S. leg of her Eras tour. You don’t need to be a fan of her music to appreciate Swift’s business acumen, which has fueled the masterful way she’s built her brand and managed her reputation – no pun intended, as her 2017 “Reputation” album is […]

Should I or Shouldn’t I? The Pros and Cons of Gating Content

by Cindy Kremer Moen Content has become an essential tool for businesses to engage with their audiences. Gating content, or requiring users to provide personal information before accessing specific material, has emerged as a common strategy in relation to sharing content. While this approach offers benefits such as lead generation and eventually revenue generation, it […]

Why ChatGPT Is Not a Replacement for a PR Expert

by Vicki LaBrosse Generative artificial intelligence has transformed various aspects of public relations functions, offering new possibilities for communication and engagement. ChatGPT, an advanced language model, has emerged as a powerful tool for automating PR tasks. While ChatGPT can streamline processes and improve the efficiency of certain functions, it is important to consider that its […]

Top 5 Questions When It Comes to Strategically Growing Your Business with LinkedIn

by Mary Obregon When working with clients, we see a lot of common questions about using LinkedIn for strategic growth. Many people and companies are on this platform, and many are looking for answers on using it to its full potential. Here are some of the top questions that clients ask when it comes to […]

Is It Time To Refresh Your Website? Spoiler Alert: Probably!

by Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]

The Importance of Trade Show Planning

by Nicolle Martin It’s that time of the year! Trade show season is in full swing! I just got back from ABA TECHSHOW in Chicago and was so happy to see that things seem to be back to normal. While there was still some masking, the attendance levels appear to have come back up and […]

Buckle Up for the Ride with ChatGPT

by Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]