by Jennifer Marsnik Those who are trusted to deliver news and information with integrity are important partners in your corporate public relations strategy. Earned media coverage is valuable to organizations seeking to expand brand awareness or change public perception. In professional services markets like legal and accounting, we rely on the media to share information […]
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by Vicki LaBrosse Public relations is a powerful tool for influencing and changing behavior, but most companies don’t think of PR as a means to generate leads. After all, it’s hard to measure the effect an editorial placement or a graphic has on leads. Organizations often don’t want something that can’t be correlated to sales. […]
by Melanie Brenneman Creativity plays into your job no matter what your title. A leader finds a delightful way to excite a team. A designer delivers an intriguing ad inspired by an everyday item. A marketer finds an overlooked service to monetize. Everyone needs creativity. But what do you do when it goes missing? When […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2019-03-21 20:08:202021-03-10 15:39:11Is Your Creativity Kaput? Wrangle It Back Into Working Order with These Four Tips
by Megan Miller A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of customers or loss of key employees. Whether you are […]
by Cindy Moen Some of the most successful – and fun – client relationships we have at Edge Marketing are the ones in which we, the marketing experts, work directly with the sales lead at our clients’ companies. As marketers, it is our job to know the legal tech audience better than anyone else and, […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2018-11-21 20:09:172021-03-10 15:40:05When Sales and Marketing Play Nice, Everyone Has Fun
Not Fake News: Making the Media Your Friend
/in Articlesby Jennifer Marsnik Those who are trusted to deliver news and information with integrity are important partners in your corporate public relations strategy. Earned media coverage is valuable to organizations seeking to expand brand awareness or change public perception. In professional services markets like legal and accounting, we rely on the media to share information […]
Got Leads? Get Media!
/in Articlesby Vicki LaBrosse Public relations is a powerful tool for influencing and changing behavior, but most companies don’t think of PR as a means to generate leads. After all, it’s hard to measure the effect an editorial placement or a graphic has on leads. Organizations often don’t want something that can’t be correlated to sales. […]
Is Your Creativity Kaput? Wrangle It Back Into Working Order with These Four Tips
/in Articlesby Melanie Brenneman Creativity plays into your job no matter what your title. A leader finds a delightful way to excite a team. A designer delivers an intriguing ad inspired by an everyday item. A marketer finds an overlooked service to monetize. Everyone needs creativity. But what do you do when it goes missing? When […]
Merger or Acquisition? 10 Essentials for Marketing
/in Articlesby Megan Miller A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of customers or loss of key employees. Whether you are […]
When Sales and Marketing Play Nice, Everyone Has Fun
/in Articlesby Cindy Moen Some of the most successful – and fun – client relationships we have at Edge Marketing are the ones in which we, the marketing experts, work directly with the sales lead at our clients’ companies. As marketers, it is our job to know the legal tech audience better than anyone else and, […]