What’s New in Marketing? Part II

By Jennifer Marsnik

Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them wants to be reached are some of the core tenets seasoned marketers have followed for decades.

But in fact, there is much that is new in marketing today.

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