Delivering legal technology and service provider announcements to the media
Minneapolis, MN, and New York, NY – January 8, 2021 – Edge Legal Marketing announced today that its virtual press room, The Edge Room, is open for Legalweek(year) 2021. Beginning today, exhibitors and sponsors may create their company’s profile page, featuring their logo, recent press releases, breaking news announcements, articles, white papers, images, social profiles and other marketing materials they wish to share with legal professionals and media virtually attending Legalweek(year), before, during and after the event.
The Edge Room enables members of the media to more easily plan and prioritize briefings and coverage of breaking news. Media representatives interested in covering Legalweek(year) can apply for a press pass here.
The Edge Room includes features for sponsors, exhibitors and prequalified members of the media such as:
- Expanded reach via social sharing to The Edge Room’s LinkedIn and Twitter pages
- Increased opportunity for featured mention in The Edge Room’s Daily Alert emails that reach nearly 9,000 legal professional subscribers
- Automated event hashtagging for social media so your company is included in the Legalweek(year) conversations
- Increased brand exposure by including posting to The Edge Room blog
- Easy image uploading, including bulk uploads
Amy Juers, founder and CEO of Edge Legal Marketing, states, “The Edge Room has been brought to you by Edge Legal Marketing since 2007, but this is the first time it is being deployed for a virtual Legalweek-type of conference. Our goal has been and will always be to get breaking news and conference announcements in front of legal tech media contacts. This service is free to exhibitors and sponsors and provides the best avenue for getting important company news into the right hands.”
Legalweek(year) 2021, Virtual Series 1, will be held February 2-4, 2021, and will bring together thousands of legal professionals for a series of five innovative virtual legal events that tackle the changing legal landscape and provide actionable insights to help legal leaders restructure, rebuild and reinvigorate today’s law firms and legal departments.
The Edge Room is a modern take on the traditional trade show press room. ALM partners with Edge Legal Marketing to offer this convenient service to conference exhibitors and prequalified members of the media.
Edge Legal Marketing grants login credentials to qualified members of its proprietary legal and mainstream media database, providing exclusive access to previews of exhibitors’ announcements and company information.
The Edge Room also includes additional exposure for exhibitors via its social media outlets on Twitter (#Legalweek21, #Legalweekyear, @Legalweekshow) and LinkedIn, or individuals and companies can follow Legalweek(year) via Twitter. Press releases can be automatically posted on The Edge Room blog, which is configured to help companies boost their social media presence and search engine optimization.
If you have questions, please email Tanya Amyote at firstname.lastname@example.org.
Hosted by ALM, Legalweek(year) will bring together thousands of legal professionals for a series of five innovative virtual legal events that tackle the changing legal landscape and provide actionable insights to help legal leaders restructure, rebuild and reinvigorate today’s law firms and legal departments. The Legalweek(year) virtual series aims to serve as the anchor for the legal community during an unprecedented time, as well as a guide throughout the coming year to inform legal professionals of emerging trends, cutting-edge legal technology and expert analysis of the tectonic shifts in the industry. Please follow us @Legalweekshow.
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over six million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter at @ALMMedia.
About Edge Legal Marketing
Edge Legal Marketing delivers marketing and public relations expertise to entities in the legal market. From startups to global operations, companies and law firms trust Edge to facilitate and nurture strong relationships with media, event and association stakeholders and to convey their stories strategically to the legal market. Through igniting relationships with legal reporters and analyst firms or increasing brand awareness in a new market segment or industry, Edge has the skills and depth to be a trusted advisor. Edge is an expert at filling the lead pipeline, helping pull prospects through the marketing funnel and building loyal advocates and followers. Edge leverages traditional and unique strategies that yield the best results for their clients’ bottom line. Edge is the largest and most experienced full-service global legal marketing and public relations agency. To learn more visit www.edgelegalmarketing.com.
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Director of Global Public Relations
Edge Legal Marketing
Vice President of Marketing, Events