By Melanie Brenneman, Originally published on Legaltech News: Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact. How will this affect marketing to law firms and corporate legal? Digital marketing is crucial, yes. But […]
MINNEAPOLIS, March 5, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce its complete 2020 Global Advisory Council. Robert Keeling, partner at Sidley Austin LLP, chairs the council. “The EDRM leadership team has put together a truly global, diverse and multidisciplinary group of experts to assist […]
By Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
Partnership further drives award-winning marketing and PR firm’s global expansion Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing solutions to disruptive […]
Partnership further supports award-winning marketing and PR firm’s global expansion Minneapolis and Paris – February 4, 2020 Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Fabriq. Paris-based Fabriq is an international PR agency specializing in public relations […]
Partnership further reinforces award-winning marketing and PR firm’s global expansion Minneapolis and London, UK – January 30, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal industry, announced today a strategic partnership with TagusPR. TagusPR is a London-based B2B virtual consultancy that develops resultoriented […]
MINNEAPOLIS, January 23, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce that it has selected Edge Legal Marketing (Edge) as its exclusive marketing and public relations partner. Edge will strategically elevate the EDRM brand in order to attract and retain legal professionals from law firms, corporations and government organizations who […]
Partnership further expands award-winning marketing and public relations firm’s global partner network Minneapolis – January 15, 2020 – Edge Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with firstlight. London-based firstlight delivers growth-enhancing senior-led, strategic and creative communications across […]
By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]
Delivering legal technology and service provider announcements to the media New York, NY – January 6, 2020 – Edge Legal Marketing announced today that its online press room, The Edge Room, is open for Legalweek New York. Beginning today, exhibitors and sponsors may upload their company logo and information and post recent press releases, announcements, […]
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