Entries by Edge Marketing

LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement

/in , ,

by Jennifer Marsnik LinkedIn remains a valuable social media platform in a marketer’s toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central. The reason is simple: LinkedIn is where decision-makers are. It’s where they read industry news, follow thought leaders, and may evaluate potential […]

Crafting Stories that Convert

/in , , ,

by Nicolle Martin Stories have always been at the heart of how we connect, influence, and create change. In a world where the average person is bombarded with literally thousands of marketing messages every day, the ability to tell a compelling story has never been more important or more impactful. But the question is, how […]

Embracing Change in Marketing and PR: A Path Forward

/in , , ,

by Jennifer Marsnik The pace of change in marketing isn’t slowing down. In fact, it’s accelerating. In this month’s News with Edge article, Jennifer Marsnik breaks down why embracing change—rather than resisting it—is critical to long-term success in marketing and PR. Interested in diving deeper? You can also check out our new episode of Edge […]

Thriving in a Multichannel, AI-Driven World

/in , , ,

by Amy Juers, MBA For this month’s News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! Strategic Evolution: The […]

Is Google Search Dead?

/in , , ,

by Amy Juers, MBA Strategic Evolution: The Future of Marketing and PR At Edge Marketing, we have always believed in staying ahead of the curve. The world of marketing and public relations is changing faster than ever before, and if you’re standing still, you’re already behind. AI is transforming the way we discover and consume […]

Edge Implements AI: A Q&A with Amy Juers

/in , ,

Reprinted with permission from the February 2025 issue of Marketing the Law Firm. © 2025 ALM Global, LLC. Further duplication without permission is prohibited.  All rights reserved. By Steve Salkin In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. […]

Edge Marketing Launches Future-Ready Strategy that Integrates AI

/in , ,

Unveiling a Fresh New Look for a Bold New Era Minneapolis, MN – January 27, 2025—Edge Marketing, a results-driven public relations and marketing firm serving the needs of organizations in the legal, accounting and professional services industries, today announces the implementation of state-of-the-art artificial intelligence (AI) in its practice. This latest development empowers the Edge […]