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Marketing During COVID-19: Burning Questions Answered by the Experts at Edge

Marketing during the COVID-19 pandemic can be tricky. This is a time when marketing strategies are changing rapidly. What is the right way to market during a pandemic? How can everyone fill the in-person conference and sales meetings gap? What can we do to replace the face-to-face conferences and trade shows that are now either canceled or postponed?

The experts at Edge will be available to answer all your burning questions about marketing during COVID-19.

Moderator: Mary Mack

Panelists: Melanie Brenneman, Jennifer Marsnik and Amy Juers from Edge Legal Marketing

5 Trends that are Changing the PR Landscape

The rise of content marketing, increasing personalization, and digital vs print media are a few of many forces at work that can affect your success in public relations. As a marketing or PR professional, you must adapt to thrive in this new environment. This webinar looks at 5 trends that are changing overall direction PR is taking, and how your PR practices can adapt.

View Presentation Materials »

Cyber Marketing: 5 Important Technology Trends to Watch

Technologies and tools are changing the way we interact with prospects, leads and customers across the entire marketing lifecycle. These 5 trends can have a positive impact on your results in 2016.

Leveraging LinkedIn for Business

LinkedIn offers unparalleled opportunities to build relationships, brand awareness, leads and potential revenue. Are you making the most of your presence on LinkedIn?

Join us for practical tips on building business on LinkedIn:

Content marketing features
Company Pages and how to build a following
Managing employee content sharing
Using LinkedIn groups to reach a larger audience
LinkedIn advertising programs

Webinar video coming soon!

Trade Show Nightmares

Four of the most common fears in trade show marketing, and proven solutions to conquer them:

Pre-Promotion Panic
Bar Booth Karma
Terrible Technologies of Lead Capture
Dreaded ROI Goblin

Webinar video coming soon!

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“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

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Edge Marketing @EdgeMktgInc·

There is still time to have your say!

Please consider voting for us in questions 36, 75, and 114 if you agree that the Edge team leads the way in #PR and #marketing.

#Voting closes today! Be sure to cast yours before it's too late: http://ow.ly/nepX50JbzBw

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Edge Marketing @EdgeMktgInc·

Our May #newsletter has been sent out!

Be sure to sign up to receive future newsletters, and make sure to check out this month's featured article by our own Cindy Moen, "Basic Booth Etiquette for the Return of In-Person Conferences."

Click to read: http://ow.ly/cM4250JbgTq

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Edge Marketing @EdgeMktgInc·

May is #MentalHealthAwarenessMonth!

We asked our team members to share their favorite #stressbuster or acts of self-care for #MHAM.

Megan Miller said, "Working up an intense sweat – cycling, cardio, weights."

What's your favorite way to clear your mind and release #stress?

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