By Melanie Brenneman, Originally published on Legaltech News:
Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact.
How will this affect marketing to law firms and corporate legal?
Digital marketing is crucial, yes. But face-to-face meetings – when they can happen – make immediate impressions, allow you to gain information quickly, and can melt time off year+ sales cycles for B2B technology companies.
Legal technology conferences put companies right in front of their prospects and clients – not only on the exhibit floor but during educational presentations, demo sessions, parties, and networking. Companies spend months planning for them to promote brand awareness, win leads, and close deals. But if these conferences and the chance for in-person meetings decrease, how can marketers fill the gap? Here are a few ideas.