by Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2023-04-24 14:23:222023-04-24 14:23:22Is It Time To Refresh Your Website? Spoiler Alert: Probably!
by Nicolle Martin It’s that time of the year! Trade show season is in full swing! I just got back from ABA TECHSHOW in Chicago and was so happy to see that things seem to be back to normal. While there was still some masking, the attendance levels appear to have come back up and […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2023-03-13 15:48:452023-03-13 15:48:45The Importance of Trade Show Planning
by Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]
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by Jennifer Marsnik Content has been used for centuries to educate and persuade as a means of promotion. “Poor Richard’s Almanac,” for example, was first published in 1732 by Benjamin Franklin to promote his printing business. So, while it’s nothing new, expansion of digital channels in recent decades has catapulted content to a key part […]
by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]
Four Questions to Consider by Vicki LaBrosse Our team just returned from a wellness retreat where we spent time relaxing, rejuvenating and reinvigorating our physical, mental and emotional states. Many of us arrived tense, stressed and anxious about keeping up with work while trying to be present in what was supposed to be team bonding […]
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by Tanya Amyote Business owners can find themselves and their firms at the center of a crisis unexpectedly or as the result of a planned and deliberate operational change. Regardless of the catalyst, there can be no better or more swift reaction than one that is carefully and intentionally crafted to mitigate a negative outcome […]
https://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.png00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/edge-logo-2024-2.pngEdge Marketing2022-10-18 18:34:432023-02-22 19:16:44The Best Time to Craft Your Crisis Communication Plan is When You Don’t Need One
by Mary Obregon A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some companies, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it. Background Twitter took off in 2006 and became […]
Is It Time To Refresh Your Website? Spoiler Alert: Probably!
/in Articles, Digital Marketing, Strategy Development, Tips & Guidesby Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]
The Importance of Trade Show Planning
/in Articles, Strategy Development, Tips & Guidesby Nicolle Martin It’s that time of the year! Trade show season is in full swing! I just got back from ABA TECHSHOW in Chicago and was so happy to see that things seem to be back to normal. While there was still some masking, the attendance levels appear to have come back up and […]
Buckle Up for the Ride with ChatGPT
/in AI, Articles, Strategy Development, Tips & Guidesby Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]
10 Keys to Effective Content Marketing
/in Articles, Strategy Development, Tips & Guidesby Jennifer Marsnik Content has been used for centuries to educate and persuade as a means of promotion. “Poor Richard’s Almanac,” for example, was first published in 1732 by Benjamin Franklin to promote his printing business. So, while it’s nothing new, expansion of digital channels in recent decades has catapulted content to a key part […]
8 Marketing ROI Measurement Hacks
/in Articles, Digital Marketing, Fractional CMO, Marketing, Strategy Development, Tips & Guidesby Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]
Burned Out? It May NOT Be Your Career
/in Articles, Internal Communications, Strategy Development, Tips & GuidesFour Questions to Consider by Vicki LaBrosse Our team just returned from a wellness retreat where we spent time relaxing, rejuvenating and reinvigorating our physical, mental and emotional states. Many of us arrived tense, stressed and anxious about keeping up with work while trying to be present in what was supposed to be team bonding […]
The Best Time to Craft Your Crisis Communication Plan is When You Don’t Need One
/in Articles, Internal Communications, Public Relations, Social Media, Strategy Development, Tips & Guidesby Tanya Amyote Business owners can find themselves and their firms at the center of a crisis unexpectedly or as the result of a planned and deliberate operational change. Regardless of the catalyst, there can be no better or more swift reaction than one that is carefully and intentionally crafted to mitigate a negative outcome […]
Is Twitter Worth the Trouble?
/in Articles, Digital Marketing, Marketing, Public Relations, Social Mediaby Mary Obregon A current question on a lot of marketers’ minds: “Is Twitter worth the trouble?” For some companies, Twitter may be the best social media platform; others may not say the same. Let’s discuss Twitter and whether the time and effort needed are worth it. Background Twitter took off in 2006 and became […]