By Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
By Jennifer Marsnik Our December News with Edge article outlined some basic principles of sales and marketing that have remained constant over time, despite modern advancements in how we reach our target markets. Knowing your audience, refining your message and using a multifaceted approach to reach the segments of your audience the way each of them […]
By Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]
Tips to Make Your PR Sparkle During the Holidays By Vicki LaBrosse Ah the holidays… the most wonderful time of the year! How do PR professionals make it the most wonderful time to maximize PR opportunities? Here are some tips to keep in mind to capitalize on the last weeks of the year. READ MORE
By Melanie Brenneman Try catching a mosquito from the bed of a pickup truck that’s bumping over soccer ball-size rocks. To many, nailing this is easier than addressing today’s cybersecurity challenges. How can organizations defend against or even stave off digital threats? In honor of National Cybersecurity Awareness Month, I (virtually) sat down with the […]
by Megan Miller The CCPA, scheduled to take effect in January 2020, creates sweeping new rights for Californians and onerous transparency and other obligations for businesses handling their information. While it’s natural to make the comparison, calling the CCPA California’s GDPR may be a bit of a misnomer. The two laws share some key components, […]
by Cindy Moen Great content can drive more traffic to your website, enhance your company’s reputation and convert more website visitors into prospects. Good content can help move prospects through the marketing funnel and turn them into leads for your sales team. That’s why, when you strike upon a good piece of content, you should […]
by Nicolle Martin If you’re like most people, doing media interviews isn’t on your list of favorite things to do. With the right mindset, though, interviews don’t have to be a painful experience. Of course, it’s important to do your research to learn about the media representative and their publication, so you can go into […]
Welcome back to our blog series, in which we talk with some of today’s most knowledgeable legal marketing minds. In this edition, we feature Amy Juers, the founder and CEO of Edge Legal Marketing. We hope hearing the thoughts and ideas shared by the people in these blog posts, will inspire you to make positive […]
by Jennifer Marsnik Those who are trusted to deliver news and information with integrity are important partners in your corporate public relations strategy. Earned media coverage is valuable to organizations seeking to expand brand awareness or change public perception. In professional services markets like legal and accounting, we rely on the media to share information […]
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