The Importance of Brand Identity
/in Articles, Branding, Logo Identity & Design, Marketing, Strategy DevelopmentThe Key Differences Between Analyst Relations and Media Relations
/in Analyst Relations, Articles, Marketing, Strategy DevelopmentMeeting of the Minds: HR and Marketing collaborate to improve employee engagement
/in Articles, Digital Marketing, Internal Communications, Marketing, Public Relations, Social Media, Strategy DevelopmentHow Legal Professionals Can Elevate Their Marketing During COVID-19
/in Articles, Strategy DevelopmentThe coronavirus pandemic has changed life as we knew it. Among our many stresses today is the fear of the unknown, both personally and professionally. Even if our current work situation is stable, could that change in the coming months? Legal professionals and their marketing teams may feel especially vulnerable during this time. Too often, […]
When the Show Can’t Go On: Four Tips to Maximize PR at Virtual Events
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy DevelopmentLooking for Action: Engage Prospects with Interactive Content
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy Developmentby Megan Miller How many applications are open on your device right now? And your second device – likely a mobile phone – how many alerts have you received this morning? Which message or alert has captured your attention? In the digital age, where posts are limited to 140 characters and conversations may contain more […]
How Meditation Brings Creativity
/in Articles, Branding, Marketing, Strategy DevelopmentBy Cindy Moen Want to increase creativity to solve challenges during the pandemic? Skip the Doritos and try meditation These are unusual, highly stressful times. Across every industry, jobs have been reduced or eliminated. Movements have been limited to those deemed essential. Parents are working from home while their children are getting educated from home. […]
Marketing Your Company During COVID-19
/in Articles, Branding, Marketing, Public RelationsBy Nicolle Martin We are facing a new time in the history of our country – and the world – and learning to adapt can be challenging. We are all adjusting to either working from home or working differently, social distancing and doing our best to keep our family and friends healthy and safe. Marketing […]
As the Coronavirus Cancels Meetings, How Can Legal Tech Marketers Fill the Gap?
/in Articles, Internal Communications, Marketing, Public RelationsBy Melanie Brenneman, Originally published on Legaltech News: Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact. How will this affect marketing to law firms and corporate legal? Digital marketing is crucial, yes. But […]
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