by Nicolle Martin For this month’s News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, and then read on for the full article! There have been many times in my career when I […]
by Megan Miller Planning and executing a product launch is one of the most exciting and challenging activities a marketing team takes on. But is the word “launch” an appropriate name for it? A rocket reaches its destination – low earth orbit – approximately eight minutes after launch and is declared a success the same […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2024-05-22 12:17:092024-05-22 12:17:09Go-To-Market Strategy Is a Marathon, Not a Sprint
Tips for preparing a spokesperson by Jennifer Marsnik A company’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more. Designating […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2024-04-09 19:37:172024-04-09 19:39:14Putting a face (and a voice) to your brand
by Cindy Kremer Moen For many reasons – like time, expense and uncertain ROI – B2B professional services like accounting and legal have steered clear of incorporating videos into their marketing mix. Given the prevalence of video in so many other areas of our lives (I’m looking at you, TikTok), the acceptance of amateurly produced […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2024-03-19 17:34:312024-03-19 17:34:31The Time Has Come for B2B Professional Services Industries to Embrace Video in Their Marketing Mix
by Vicki LaBrosse Thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. It is a legitimate tool to build a business and personal brand. The insights of thought leaders are valuable to others and help establish them as […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2024-02-15 18:07:482024-02-15 18:07:48Elevate Your Thought Leadership: Strategies for Impactful Influence
by Mary Obregon Videos have become a dominant force in the constantly changing world of digital media, taking over social media, and changing the way advertisers interact with their target audiences. Video content is becoming more popular due to its unmatched ability to captivate viewers, effectively communicate information, and leave a lasting brand impression. Here […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2024-01-25 19:45:442024-01-25 19:45:44Lights, Camera, Engagement: Top 5 Reasons to Leverage Video for Marketing
by The Edge Marketing Team This month, the talented experts at Edge Marketing are sharing predictions for trends coming or continuing in 2024. From the rise of hyperpersonalization to the enduring importance of authenticity, read on for the key insights and foresights that will guide our strategies in the coming year. (Article) Content Remains King […]
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2023-12-27 00:00:172023-12-27 09:18:39Marketing Predictions and Trends in 2024
https://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpg00Edge Marketinghttps://edgemarketinginc.com/wp-content/uploads/Edge-Marketing-Logo-RGB-1.jpgEdge Marketing2023-11-13 20:16:272023-11-13 22:12:47Mastering the Art of Handling Negative Comments On Social Media
Why Brand Awareness Matters
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Nicolle Martin For this month’s News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, and then read on for the full article! There have been many times in my career when I […]
Go-To-Market Strategy Is a Marathon, Not a Sprint
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Megan Miller Planning and executing a product launch is one of the most exciting and challenging activities a marketing team takes on. But is the word “launch” an appropriate name for it? A rocket reaches its destination – low earth orbit – approximately eight minutes after launch and is declared a success the same […]
Putting a face (and a voice) to your brand
/in Articles, Marketing, Public Relations, Strategy Development, Tips & GuidesTips for preparing a spokesperson by Jennifer Marsnik A company’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more. Designating […]
The Time Has Come for B2B Professional Services Industries to Embrace Video in Their Marketing Mix
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Cindy Kremer Moen For many reasons – like time, expense and uncertain ROI – B2B professional services like accounting and legal have steered clear of incorporating videos into their marketing mix. Given the prevalence of video in so many other areas of our lives (I’m looking at you, TikTok), the acceptance of amateurly produced […]
Elevate Your Thought Leadership: Strategies for Impactful Influence
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Vicki LaBrosse Thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. It is a legitimate tool to build a business and personal brand. The insights of thought leaders are valuable to others and help establish them as […]
Lights, Camera, Engagement: Top 5 Reasons to Leverage Video for Marketing
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Mary Obregon Videos have become a dominant force in the constantly changing world of digital media, taking over social media, and changing the way advertisers interact with their target audiences. Video content is becoming more popular due to its unmatched ability to captivate viewers, effectively communicate information, and leave a lasting brand impression. Here […]
Marketing Predictions and Trends in 2024
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team This month, the talented experts at Edge Marketing are sharing predictions for trends coming or continuing in 2024. From the rise of hyperpersonalization to the enduring importance of authenticity, read on for the key insights and foresights that will guide our strategies in the coming year. (Article) Content Remains King […]
Mastering the Art of Handling Negative Comments On Social Media
/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik and Amy Juers, MBA This article originally appeared in Marketing the Law Firm, Nov. 2023. © ALM Global LLC. Reprinted with permission. In the dynamic world of social media, businesses must navigate a double-edged sword. While it offers unparalleled opportunities for engagement and brand promotion, it also exposes them to the risk of […]