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Crafting Stories that Convert

May 22, 2025/in AI, Articles, Marketing, Public Relations

by Nicolle Martin Stories have always been at the heart of how we connect, influence, and create change. In a world where the average person is bombarded with literally thousands of marketing messages every day, the ability to tell a compelling story has never been more important or more impactful. But the question is, how […]

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Embracing Change in Marketing and PR: A Path Forward

April 21, 2025/in AI, Articles, Marketing, Public Relations

by Jennifer Marsnik The pace of change in marketing isn’t slowing down. In fact, it’s accelerating. In this month’s News with Edge article, Jennifer Marsnik breaks down why embracing change—rather than resisting it—is critical to long-term success in marketing and PR. Interested in diving deeper? You can also check out our new episode of Edge […]

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Thriving in a Multichannel, AI-Driven World

March 12, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

by Amy Juers, MBA For this month’s News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! Strategic Evolution: The […]

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Is Google Search Dead?

February 19, 2025/in AI, Articles, GEO & SEO, Marketing, Public Relations

by Amy Juers, MBA Strategic Evolution: The Future of Marketing and PR At Edge Marketing, we have always believed in staying ahead of the curve. The world of marketing and public relations is changing faster than ever before, and if you’re standing still, you’re already behind. AI is transforming the way we discover and consume […]

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Marketing Predictions and Trends in 2025

December 20, 2024/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides

by The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article!   […]

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Authenticity in an AI World

November 20, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]

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Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

October 28, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Cindy Kremer Moen For this month’s News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! A few years back, I […]

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Embracing Multimedia for Modern Public Relations

September 20, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Vicki LaBrosse For this month’s News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then read on for the full article! Press releases have long been […]

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Harnessing AI for Efficiency and Growth: A Balanced Approach

August 22, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Mary Obregon For this month’s News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, and then read on for […]

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UTMs: Taking Your Social Media Analysis to the Next Level

July 24, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Tanya Amyote For this month’s News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, and then read on for the full article! In the fast-paced world of digital marketing, every click, […]

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