by Cindy Kremer Moen For this month’s News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! A few years back, I […]
by Vicki LaBrosse For this month’s News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then read on for the full article! Press releases have long been […]
by Mary Obregon For this month’s News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, and then read on for […]
by Tanya Amyote For this month’s News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, and then read on for the full article! In the fast-paced world of digital marketing, every click, […]
by Nicolle Martin For this month’s News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, and then read on for the full article! There have been many times in my career when I […]
by Megan Miller Planning and executing a product launch is one of the most exciting and challenging activities a marketing team takes on. But is the word “launch” an appropriate name for it? A rocket reaches its destination – low earth orbit – approximately eight minutes after launch and is declared a success the same […]
Tips for preparing a spokesperson by Jennifer Marsnik A company’s brand is among its most valuable assets. Just as we aim for consistent use of logos or taglines, maintaining control of messaging is an important component of brand management. To that end, it’s helpful to establish a spokesperson for media outreach, interviews and more. Designating […]
by Cindy Kremer Moen For many reasons – like time, expense and uncertain ROI – B2B professional services like accounting and legal have steered clear of incorporating videos into their marketing mix. Given the prevalence of video in so many other areas of our lives (I’m looking at you, TikTok), the acceptance of amateurly produced […]
by Vicki LaBrosse Thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. It is a legitimate tool to build a business and personal brand. The insights of thought leaders are valuable to others and help establish them as […]
by Mary Obregon Videos have become a dominant force in the constantly changing world of digital media, taking over social media, and changing the way advertisers interact with their target audiences. Video content is becoming more popular due to its unmatched ability to captivate viewers, effectively communicate information, and leave a lasting brand impression. Here […]
Phone: Six Five One. Two Four Seven. Seven Eight Seven Two
Email: ajuers(at)EdgeMarketingInc(dot)com