by Vicki LaBrosse Thought leadership is a marketing strategy that focuses less on content that sells and more on content that establishes you as an expert in your field. It is a legitimate tool to build a business and personal brand. The insights of thought leaders are valuable to others and help establish them as […]
by Mary Obregon Videos have become a dominant force in the constantly changing world of digital media, taking over social media, and changing the way advertisers interact with their target audiences. Video content is becoming more popular due to its unmatched ability to captivate viewers, effectively communicate information, and leave a lasting brand impression. Here […]
by The Edge Marketing Team This month, the talented experts at Edge Marketing are sharing predictions for trends coming or continuing in 2024. From the rise of hyperpersonalization to the enduring importance of authenticity, read on for the key insights and foresights that will guide our strategies in the coming year. (Article) Content Remains King […]
by Jennifer Marsnik and Amy Juers, MBA This article originally appeared in Marketing the Law Firm, Nov. 2023. © ALM Global LLC. Reprinted with permission. In the dynamic world of social media, businesses must navigate a double-edged sword. While it offers unparalleled opportunities for engagement and brand promotion, it also exposes them to the risk of […]
by Nicolle Martin When it comes to getting media coverage, having a relationship with the media can be just as important as having a good message. The ability to secure positive media coverage is important for any organization, big or small. However, press releases alone are not going to get your company the coverage you […]
by Megan Miller For tech startups venturing into the legal or accounting technology space, precise targeting and strategic planning are imperative for success. Poorly targeted messages and campaigns not only waste time and money but can harm your reputation if seen as tone-deaf or uninformed. In these niche industries, it’s all about having a strong […]
by Jennifer Marsnik Taylor Swift recently wrapped up the 2023 U.S. leg of her Eras tour. You don’t need to be a fan of her music to appreciate Swift’s business acumen, which has fueled the masterful way she’s built her brand and managed her reputation – no pun intended, as her 2017 “Reputation” album is […]
by Cindy Kremer Moen Content has become an essential tool for businesses to engage with their audiences. Gating content, or requiring users to provide personal information before accessing specific material, has emerged as a common strategy in relation to sharing content. While this approach offers benefits such as lead generation and eventually revenue generation, it […]
by Vicki LaBrosse Generative artificial intelligence has transformed various aspects of public relations functions, offering new possibilities for communication and engagement. ChatGPT, an advanced language model, has emerged as a powerful tool for automating PR tasks. While ChatGPT can streamline processes and improve the efficiency of certain functions, it is important to consider that its […]
by Cindy Moen According to Forrester’s 2021 B2B Buying Survey, B2B buyers engage in an average of 27 interactions before making a purchase, and about 60% of those purchases involve a committee of at least four people. If yours is like most small businesses that sell to other businesses, the tools that measure marketing return […]
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