Merger or Acquisition? 10 Essentials for Marketing

by Megan Miller

A merger or acquisition presents unique marketing challenges. At the heart of it, the merging of two organizations, no matter how carefully planned, brings strategic, logistical and cultural pressures that must be recognized and addressed in order to avoid confusion, errors, loss of customers or loss of key employees. Whether you are a company founder, executive or marketer, it’s important to plan the transition so that the two organizations smoothly combine as one.

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