by Vicki LaBrosse
Public relations is a powerful tool for influencing and changing behavior, but most companies don’t think of PR as a means to generate leads. After all, it’s hard to measure the effect an editorial placement or a graphic has on leads. Organizations often don’t want something that can’t be correlated to sales. How do you use PR to get leads? Strike a P.O.S.E. – through paid, owned, shared and earned media!