by Jennifer Marsnik If you’ve noticed that your clients and prospects seem to know a lot about you before they ever reach out, you’re not imagining it. Today’s B2B buyers, including those in professional services sectors, do extensive research before engaging any vendor, and they do it everywhere. A general counsel vetting outside counsel, a […]
by Vicki LaBrosse The media landscape has undergone a fundamental transformation over the past decade, and for PR professionals in legal tech, accounting tech and professional services, the shift is particularly pronounced. Traditional playbooks built around press releases, broad media lists and transactional pitching are no longer sufficient. Today, influence is fragmented; editorial teams are […]
by Mary Obergon Marketing teams track a long list of numbers: impressions, clicks, downloads, MQLs, pipeline. Those metrics are useful, but they don’t always capture the factor that ultimately determines whether someone chooses to work with you or keeps working with you. That factor is trust. In legal, accounting and other professional services technology markets, […]
by Jennifer Marsnik Companies selling products and services in professional services markets are aware of how competitive the landscape can be. These firms are cautious buyers, value reputation and trust and often research extensively before engaging with a new provider. Getting their attention and earning their business require more than just having a presence across […]
by Nicolle Martin For the last few years, the story around generative AI has been speed and novelty. AI could spin up a blog post, a social caption or a landing page draft in seconds. But as organizations move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate […]
by The Edge Marketing Team As we look toward 2026, one theme cuts across every credible marketing and PR forecast: the industry is moving away from volume, velocity, and novelty, and toward trust, clarity, and accountability. Artificial intelligence is no longer a future consideration; it is the infrastructure shaping how audiences discover information, how reputations […]
by The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article! […]
by Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]
by Cindy Kremer Moen For this month’s News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! A few years back, I […]
by Vicki LaBrosse For this month’s News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then read on for the full article! Press releases have long been […]
Phone: 651.247.7872
Email: ajuers@EdgeMarketingInc.com
 |
 |
 |
 |
 |