The Key Differences Between Analyst Relations and Media Relations
/in Analyst Relations, Articles, Marketing, Strategy DevelopmentMeeting of the Minds: HR and Marketing collaborate to improve employee engagement
/in Articles, Digital Marketing, Internal Communications, Marketing, Public Relations, Social Media, Strategy DevelopmentHow Legal Professionals Can Elevate Their Marketing During COVID-19
/in Articles, Strategy DevelopmentThe coronavirus pandemic has changed life as we knew it. Among our many stresses today is the fear of the unknown, both personally and professionally. Even if our current work situation is stable, could that change in the coming months? Legal professionals and their marketing teams may feel especially vulnerable during this time. Too often, […]
When the Show Can’t Go On: Four Tips to Maximize PR at Virtual Events
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy DevelopmentLooking for Action: Engage Prospects with Interactive Content
/in Articles, Digital Marketing, Marketing, Public Relations, Social Media, Strategy Developmentby Megan Miller How many applications are open on your device right now? And your second device – likely a mobile phone – how many alerts have you received this morning? Which message or alert has captured your attention? In the digital age, where posts are limited to 140 characters and conversations may contain more […]
How Meditation Brings Creativity
/in Articles, Branding, Marketing, Strategy DevelopmentBy Cindy Moen Want to increase creativity to solve challenges during the pandemic? Skip the Doritos and try meditation These are unusual, highly stressful times. Across every industry, jobs have been reduced or eliminated. Movements have been limited to those deemed essential. Parents are working from home while their children are getting educated from home. […]
Nurturing an Innovative Mindset
/in Articles, Marketing, Public Relations, Social Media, Strategy DevelopmentBy Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
What’s New in Marketing?
/in Articles, Internal Communications, Logo Identity & Design, Strategy DevelopmentBy Jennifer Marsnik Legaltech News published an article on November 15, 2019, by Frank Ready, a reporter on the tech desk at ALM Media, titled “For Legal Tech Vendors, the First Impression is Everything.” What I found most interesting is that I probably could have read the same article back when I started working in […]
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