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Articles

Learn successful marketing approaches from our library of articles written by the experts at Edge.

UTMs: Taking Your Social Media Analysis to the Next Level

July 24, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Why Brand Awareness Matters

June 19, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Go-To-Market Strategy Is a Marathon, Not a Sprint

May 22, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Putting a face (and a voice) to your brand

April 9, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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The Time Has Come for B2B Professional Services Industries to Embrace Video in Their Marketing Mix

March 19, 2024/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Elevate Your Thought Leadership: Strategies for Impactful Influence

February 15, 2024/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Lights, Camera, Engagement: Top 5 Reasons to Leverage Video for Marketing

January 25, 2024/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Marketing Predictions and Trends in 2024

December 27, 2023/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Mastering the Art of Handling Negative Comments On Social Media

November 13, 2023/in Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Public Relations: The Art of Building and Maintaining Media Relationships

October 17, 2023/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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“Edge is an integral part of the Doc.It team.  They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

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