Strategic Perspective for Regulated-Industry Leaders

The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.

What You Will Find Here

Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.

We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.

Topics We Cover

  • GEO and AI discoverability strategy for regulated industries
  • Executive thought leadership and visibility programs
  • PR and earned media strategy for legal and accounting markets
  • AI-enhanced marketing strategy and implementation
  • Brand authority and trust signal development
  • Website and content strategy for AI-era search
  • Competitive intelligence and market positioning
  • Case studies and client outcomes

Should I or Shouldn’t I? The Pros and Cons of Gating Content

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by Cindy Kremer Moen Content has become an essential tool for businesses to engage with their audiences. Gating content, or requiring users to provide personal information before accessing specific material, has emerged as a common strategy in relation to sharing content. While this approach offers benefits such as lead generation and eventually revenue generation, it […]

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Why ChatGPT Is Not a Replacement for a PR Expert

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by Vicki LaBrosse Generative artificial intelligence has transformed various aspects of public relations functions, offering new possibilities for communication and engagement. ChatGPT, an advanced language model, has emerged as a powerful tool for automating PR tasks. While ChatGPT can streamline processes and improve the efficiency of certain functions, it is important to consider that its […]

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Top 5 Questions When It Comes to Strategically Growing Your Business with LinkedIn

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by Mary Obregon When working with clients, we see a lot of common questions about using LinkedIn for strategic growth. Many people and companies are on this platform, and many are looking for answers on using it to its full potential. Here are some of the top questions that clients ask when it comes to […]

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Is It Time To Refresh Your Website? Spoiler Alert: Probably!

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by Tanya Amyote In today’s digital world, a website is an integral part of any business; however, simply having a website is not enough. Unlike a crockpot meal where you can set it and forget it, for a website to stay relevant, competitive and dynamic you must regularly reevaluate it to ensure your content, design […]

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The Importance of Trade Show Planning

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by Nicolle Martin It’s that time of the year! Trade show season is in full swing! I just got back from ABA TECHSHOW in Chicago and was so happy to see that things seem to be back to normal. While there was still some masking, the attendance levels appear to have come back up and […]

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Buckle Up for the Ride with ChatGPT

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by Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]

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