Strategic Perspective for Regulated-Industry Leaders
The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.
What You Will Find Here
Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.
We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.
Topics We Cover
- GEO and AI discoverability strategy for regulated industries
- Executive thought leadership and visibility programs
- PR and earned media strategy for legal and accounting markets
- AI-enhanced marketing strategy and implementation
- Brand authority and trust signal development
- Website and content strategy for AI-era search
- Competitive intelligence and market positioning
- Case studies and client outcomes
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Marketing Predictions and Trends in 2025
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Authenticity in an AI World
/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]
Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Cindy Kremer Moen For this month’s News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! A few years back, I […]
Embracing Multimedia for Modern Public Relations
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Vicki LaBrosse For this month’s News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then read on for the full article! Press releases have long been […]
Harnessing AI for Efficiency and Growth: A Balanced Approach
/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Mary Obregon For this month’s News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, and then read on for […]
UTMs: Taking Your Social Media Analysis to the Next Level
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Tanya Amyote For this month’s News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, and then read on for the full article! In the fast-paced world of digital marketing, every click, […]