Strategic Perspective for Regulated-Industry Leaders
The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.
What You Will Find Here
Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.
We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.
Topics We Cover
- GEO and AI discoverability strategy for regulated industries
- Executive thought leadership and visibility programs
- PR and earned media strategy for legal and accounting markets
- AI-enhanced marketing strategy and implementation
- Brand authority and trust signal development
- Website and content strategy for AI-era search
- Competitive intelligence and market positioning
- Case studies and client outcomes
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Thriving in a Multichannel, AI-Driven World
/in AI, Articles, GEO & SEO, Marketing, Public Relationsby Amy Juers, MBA For this month’s News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! Strategic Evolution: The […]
Is Google Search Dead?
/in AI, Articles, GEO & SEO, Marketing, Public Relationsby Amy Juers, MBA Strategic Evolution: The Future of Marketing and PR At Edge Marketing, we have always believed in staying ahead of the curve. The world of marketing and public relations is changing faster than ever before, and if you’re standing still, you’re already behind. AI is transforming the way we discover and consume […]
Edge Implements AI: A Q&A with Amy Juers
/in AI, Articles, Strategy DevelopmentReprinted with permission from the February 2025 issue of Marketing the Law Firm. © 2025 ALM Global, LLC. Further duplication without permission is prohibited. All rights reserved. By Steve Salkin In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. […]
Edge Marketing Launches Future-Ready Strategy that Integrates AI
/in AI, Press Releases, Strategy DevelopmentUnveiling a Fresh New Look for a Bold New Era Minneapolis, MN – January 27, 2025—Edge Marketing, a results-driven public relations and marketing firm serving the needs of organizations in the legal, accounting and professional services industries, today announces the implementation of state-of-the-art artificial intelligence (AI) in its practice. This latest development empowers the Edge […]
The Edge Room, the Virtual Press Room for Legalweek 2025, Opens Today
/in Legalweek, Press ReleasesExhibitors and sponsors can upload marketing materials they wish to share with media attending Legalweek before, during and after the event MINNEAPOLIS, MN, and NEW YORK CITY, NY – JANUARY 24, 2025 – Edge Marketing, Inc. announced today that its virtual press room, The Edge Room, is now open for Legalweek 2025. From today through […]
Marketing Predictions and Trends in 2025
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article! […]