Strategic Perspective for Regulated-Industry Leaders
The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.
What You Will Find Here
Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.
We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.
Topics We Cover
- GEO and AI discoverability strategy for regulated industries
- Executive thought leadership and visibility programs
- PR and earned media strategy for legal and accounting markets
- AI-enhanced marketing strategy and implementation
- Brand authority and trust signal development
- Website and content strategy for AI-era search
- Competitive intelligence and market positioning
- Case studies and client outcomes
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Omnichannel Marketing: What It Is and Why It Matters for B2B
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik Companies selling products and services in professional services markets are aware of how competitive the landscape can be. These firms are cautious buyers, value reputation and trust and often research extensively before engaging with a new provider. Getting their attention and earning their business require more than just having a presence across […]
Accountability and Precision Define the Next Phase of AI Adoption
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby Nicolle Martin For the last few years, the story around generative AI has been speed and novelty. AI could spin up a blog post, a social caption or a landing page draft in seconds. But as organizations move from experimentation to real dependence on AI in their workflows, the bar is rising. The mandate […]
Trust, Focus and Impact: Marketing & PR Predictions for 2026
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team As we look toward 2026, one theme cuts across every credible marketing and PR forecast: the industry is moving away from volume, velocity, and novelty, and toward trust, clarity, and accountability. Artificial intelligence is no longer a future consideration; it is the infrastructure shaping how audiences discover information, how reputations […]
Top 5 Takeaways from INBOUND 2025: What Marketers Should Know About AEO, AI and Real-World Shifts
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Cindy Moen Earlier this fall, my colleague Mary Obregon and I had the chance to attend the 2025 INBOUND conference in San Francisco, hosted by HubSpot. I love San Francisco and have been many times, but this was Mary’s first visit. So in between sessions we played tourists and squeezed in a few classic […]
How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]
From Page One to Answer One: Winning Visibility in the AI Era
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]