Strategic Perspective for Regulated-Industry Leaders
The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.
What You Will Find Here
Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.
We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.
Topics We Cover
- GEO and AI discoverability strategy for regulated industries
- Executive thought leadership and visibility programs
- PR and earned media strategy for legal and accounting markets
- AI-enhanced marketing strategy and implementation
- Brand authority and trust signal development
- Website and content strategy for AI-era search
- Competitive intelligence and market positioning
- Case studies and client outcomes
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Top 5 Takeaways from INBOUND 2025: What Marketers Should Know About AEO, AI and Real-World Shifts
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Cindy Moen Earlier this fall, my colleague Mary Obregon and I had the chance to attend the 2025 INBOUND conference in San Francisco, hosted by HubSpot. I love San Francisco and have been many times, but this was Mary’s first visit. So in between sessions we played tourists and squeezed in a few classic […]
How to Earn AI-Driven PR: Raising Your Brand’s Profile in a World of Generative Search Engines
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Vicki LaBrosse The playbook for public relations is being rewritten at light speed. Gone are the days when a successful strategy meant simply getting your name into the right newsrooms or onto industry blogs. In today’s world, artificial intelligence is reshaping how journalists, businesses and, most importantly, your clients discover and trust brands. If […]
From Page One to Answer One: Winning Visibility in the AI Era
/in AI, Articles, GEO & SEO, Marketing, Public RelationsBy Mary Obregon If you’re still thinking of “search visibility” as landing a top spot in Google’s traditional results, you’re overlooking the revolution happening right under your nose. At Edge Marketing, we see the rules (and opportunities) changing faster than ever, driven largely by the rise of AI-powered search engines and chatbots. For your brand […]
LinkedIn for B2B Marketing: Why It Still Works and How to Amplify Your Strategy with Employee Engagement
/in Articles, Marketing, Public Relationsby Jennifer Marsnik LinkedIn remains a valuable social media platform in a marketer’s toolbox. And despite the buzz around newer platforms or shifting algorithms, its role in marketing has only grown more central. The reason is simple: LinkedIn is where decision-makers are. It’s where they read industry news, follow thought leaders, and may evaluate potential […]
Crafting Stories that Convert
/in AI, Articles, Marketing, Public Relationsby Nicolle Martin Stories have always been at the heart of how we connect, influence, and create change. In a world where the average person is bombarded with literally thousands of marketing messages every day, the ability to tell a compelling story has never been more important or more impactful. But the question is, how […]
Embracing Change in Marketing and PR: A Path Forward
/in AI, Articles, Marketing, Public Relationsby Jennifer Marsnik The pace of change in marketing isn’t slowing down. In fact, it’s accelerating. In this month’s News with Edge article, Jennifer Marsnik breaks down why embracing change—rather than resisting it—is critical to long-term success in marketing and PR. Interested in diving deeper? You can also check out our new episode of Edge […]