Strategic Perspective for Regulated-Industry Leaders
The Executive Insights Blog is where Edge Marketing publishes its thinking on the topics that matter most to leaders in legal technology, accounting, compliance, and professional services: AI and GEO strategy, executive visibility, earned media, brand authority, and the evolving landscape of regulated-industry marketing.
What You Will Find Here
Every post on the Executive Insights Blog is written for a specific audience: executives and marketing leaders in regulated industries who are making real decisions about how to invest in brand authority, AI discoverability, and strategic communications.
We do not publish generic marketing advice. We publish specific, opinionated perspectives grounded in nearly three decades of regulated-industry experience and the most current thinking on AI, GEO, and the changing nature of buyer discovery.
Topics We Cover
- GEO and AI discoverability strategy for regulated industries
- Executive thought leadership and visibility programs
- PR and earned media strategy for legal and accounting markets
- AI-enhanced marketing strategy and implementation
- Brand authority and trust signal development
- Website and content strategy for AI-era search
- Competitive intelligence and market positioning
- Case studies and client outcomes
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Marketing Your Company During COVID-19
/in Articles, Branding, Marketing, Public RelationsBy Nicolle Martin We are facing a new time in the history of our country – and the world – and learning to adapt can be challenging. We are all adjusting to either working from home or working differently, social distancing and doing our best to keep our family and friends healthy and safe. Marketing […]
Marketing During COVID-19: Burning Questions Answered by the Experts at Edge
/in WebinarsMarketing during the COVID-19 pandemic can be tricky. This is a time when marketing strategies are changing rapidly. What is the right way to market during a pandemic? How can everyone fill the in-person conference and sales meetings gap? What can we do to replace the face-to-face conferences and trade shows that are now either […]
As the Coronavirus Cancels Meetings, How Can Legal Tech Marketers Fill the Gap?
/in Articles, Internal Communications, Marketing, Public RelationsBy Melanie Brenneman, Originally published on Legaltech News: Welcome to marketing during COVID-19 (aka coronavirus), a time where face-to-face marketing efforts like conferences, seminars, and on-site sales calls are minimized in favor of safer, virtual forms of contact. How will this affect marketing to law firms and corporate legal? Digital marketing is crucial, yes. But […]
EDRM Announces New Global Advisory Council 2020 with Special Advisors and General Counsel
/in Press ReleasesMINNEAPOLIS, March 5, 2020 – Setting the global standards for e-discovery, the Electronic Discovery Reference Model (EDRM) is pleased to announce its complete 2020 Global Advisory Council. Robert Keeling, partner at Sidley Austin LLP, chairs the council. “The EDRM leadership team has put together a truly global, diverse and multidisciplinary group of experts to assist […]
Nurturing an Innovative Mindset
/in Articles, Marketing, Public Relations, Social Media, Strategy DevelopmentBy Tanya Amyote As a business owner, you are acutely aware of the fundamental risks and benefits of thinking outside the box. You know the pros and cons of taking that leap of faith and you have done it, successfully. You have carefully crafted your company and everything that entails, and you are, justifiably, proud […]
Edge Legal Marketing Announces Strategic Partnership with London-based Saltmarsh Marketing
/in Press ReleasesPartnership further drives award-winning marketing and PR firm’s global expansion Minneapolis and London – February 13, 2020 – Edge Legal Marketing, a US-based public relations and marketing firm serving the needs of organizations in the legal and accounting industries, announced today a strategic partnership with Saltmarsh Marketing. London-based Saltmarsh Marketing delivers a range of marketing solutions to disruptive […]