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Articles

Learn successful marketing approaches from our library of articles written by the experts at Edge.

Embracing Change in Marketing and PR: A Path Forward

April 21, 2025/in AI, Articles, Marketing, Public Relations
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Thriving in a Multichannel, AI-Driven World

March 12, 2025/in AI, Articles, Marketing, Public Relations
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Is Google Search Dead?

February 19, 2025/in AI, Articles, Marketing, Public Relations
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Edge Implements AI: A Q&A with Amy Juers

February 7, 2025/in AI, Articles, Strategy Development
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Marketing Predictions and Trends in 2025

December 20, 2024/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides
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Authenticity in an AI World

November 20, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

October 28, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Embracing Multimedia for Modern Public Relations

September 20, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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Harnessing AI for Efficiency and Growth: A Balanced Approach

August 22, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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UTMs: Taking Your Social Media Analysis to the Next Level

July 24, 2024/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guides
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“Edge is an integral part of the Doc.It team.  They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

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