The Market Is Moving. Here Is What We Are Watching.

Nearly three decades of work inside legal technology, accounting, and professional services markets gives Edge a specific vantage point on how these markets shift: what buyers are prioritizing, how competitive dynamics are changing, where the new communication and visibility channels are emerging, and what it all means for companies trying to build authority in these environments.

Topics We Track

AI Adoption in Legal and Accounting Markets

How are legal technology and accounting software buyers adopting AI-powered tools, and what does this mean for how vendors communicate their AI capabilities in credibility-sensitive markets?

The Changing Media Landscape

Trade publications are consolidating. New voices are emerging on LinkedIn and podcasts. AI-generated content is flooding certain channels. Edge tracks what this means for earned media strategy and which channels retain the trust signals that matter to regulated-industry buyers.

Conference and Community Dynamics

Legalweek, ILTA, CLOC, AICPA Engage, and other key industry events continue to evolve. Edge tracks attendance trends, session topic shifts, and the conference dynamics that affect where and how regulated-industry companies should invest in in-person presence.

Buyer Behavior and Decision-Making Patterns

How are general counsel, CFOs, compliance officers, and managing partners changing the way they research and evaluate vendors? What role does AI-assisted discovery play today, and how is that role growing? Edge tracks buyer behavior shifts with direct implications for marketing and communications strategy.

Competitive Landscape Movements

New entrants, repositioning incumbents, emerging categories. Edge tracks the competitive landscape in services and technology marketing and communications, with particular attention to how trust signal footprints and AI visibility are shifting across the competitive set.

Latest Industry Trends

Edge Implements AI: A Q&A with Amy Juers

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Reprinted with permission from the February 2025 issue of Marketing the Law Firm. © 2025 ALM Global, LLC. Further duplication without permission is prohibited.  All rights reserved. By Steve Salkin In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. […]

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Marketing Predictions and Trends in 2025

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by The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article!   […]

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Authenticity in an AI World

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by Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]

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