The Market Is Moving. Here Is What We Are Watching.
Nearly three decades of work inside legal technology, accounting, and professional services markets gives Edge a specific vantage point on how these markets shift: what buyers are prioritizing, how competitive dynamics are changing, where the new communication and visibility channels are emerging, and what it all means for companies trying to build authority in these environments.
Topics We Track
AI Adoption in Legal and Accounting Markets
How are legal technology and accounting software buyers adopting AI-powered tools, and what does this mean for how vendors communicate their AI capabilities in credibility-sensitive markets?
The Changing Media Landscape
Trade publications are consolidating. New voices are emerging on LinkedIn and podcasts. AI-generated content is flooding certain channels. Edge tracks what this means for earned media strategy and which channels retain the trust signals that matter to regulated-industry buyers.
Conference and Community Dynamics
Legalweek, ILTA, CLOC, AICPA Engage, and other key industry events continue to evolve. Edge tracks attendance trends, session topic shifts, and the conference dynamics that affect where and how regulated-industry companies should invest in in-person presence.
Buyer Behavior and Decision-Making Patterns
How are general counsel, CFOs, compliance officers, and managing partners changing the way they research and evaluate vendors? What role does AI-assisted discovery play today, and how is that role growing? Edge tracks buyer behavior shifts with direct implications for marketing and communications strategy.
Competitive Landscape Movements
New entrants, repositioning incumbents, emerging categories. Edge tracks the competitive landscape in services and technology marketing and communications, with particular attention to how trust signal footprints and AI visibility are shifting across the competitive set.
Latest Industry Trends
Get In Touch
Phone: 651.247.7872
Email: ajuers@EdgeMarketingInc.com
 |
 |
 |
 |
 |
Authenticity in an AI World
/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]
Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Cindy Kremer Moen For this month’s News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then read on for the full article! A few years back, I […]
Embracing Multimedia for Modern Public Relations
/in Articles, Marketing, Public Relations, Strategy Development, Tips & Guidesby Vicki LaBrosse For this month’s News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then read on for the full article! Press releases have long been […]