The Market Is Moving. Here Is What We Are Watching.

Nearly three decades of work inside legal technology, accounting, and professional services markets gives Edge a specific vantage point on how these markets shift: what buyers are prioritizing, how competitive dynamics are changing, where the new communication and visibility channels are emerging, and what it all means for companies trying to build authority in these environments.

Topics We Track

AI Adoption in Legal and Accounting Markets

How are legal technology and accounting software buyers adopting AI-powered tools, and what does this mean for how vendors communicate their AI capabilities in credibility-sensitive markets?

The Changing Media Landscape

Trade publications are consolidating. New voices are emerging on LinkedIn and podcasts. AI-generated content is flooding certain channels. Edge tracks what this means for earned media strategy and which channels retain the trust signals that matter to regulated-industry buyers.

Conference and Community Dynamics

Legalweek, ILTA, CLOC, AICPA Engage, and other key industry events continue to evolve. Edge tracks attendance trends, session topic shifts, and the conference dynamics that affect where and how regulated-industry companies should invest in in-person presence.

Buyer Behavior and Decision-Making Patterns

How are general counsel, CFOs, compliance officers, and managing partners changing the way they research and evaluate vendors? What role does AI-assisted discovery play today, and how is that role growing? Edge tracks buyer behavior shifts with direct implications for marketing and communications strategy.

Competitive Landscape Movements

New entrants, repositioning incumbents, emerging categories. Edge tracks the competitive landscape in services and technology marketing and communications, with particular attention to how trust signal footprints and AI visibility are shifting across the competitive set.

Latest Industry Trends

UTMs: Taking Your Social Media Analysis to the Next Level

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by Tanya Amyote For this month’s News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, and then read on for the full article! In the fast-paced world of digital marketing, every click, […]

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Why Brand Awareness Matters

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by Nicolle Martin For this month’s News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, and then read on for the full article! There have been many times in my career when I […]

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Go-To-Market Strategy Is a Marathon, Not a Sprint

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by Megan Miller Planning and executing a product launch is one of the most exciting and challenging activities a marketing team takes on. But is the word “launch” an appropriate name for it? A rocket reaches its destination – low earth orbit – approximately eight minutes after launch and is declared a success the same […]

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