by Jennifer Marsnik, Originally published on CPA Practice Advisor

Post-Pandemic Priorities: Reassess Your Target Markets

Yay! At long last we are finally seeing light at the end of the pandemic tunnel. With increasing vaccinations, many accounting firms, technology companies and service providers are slowly moving back from remote work to in-person environments. But are we really going back to “normal.” In some ways, yes. In other ways… not exactly.

As we navigate our way toward what will surely be a new normal, now is a good time to pause and recognize the things that may have changed permanently.

Click to read the article on CPA Practice Advisor.

About the Author

With Edge Marketing since 2007, Jennifer Marsnik specializes in helping clients develop and implement strategic plans that support their overall business goals. She lives in the Twin Cities area with her husband and two daughters and enjoys golf and cheering on the Twins, Vikings and U of M Gophers.