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Marketing Predictions and Trends in 2025

December 20, 2024/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides

by The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article!   […]

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Authenticity in an AI World

November 20, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Jennifer Marsnik For this month’s News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then read on for the full article! In today’s digitally connected world, […]

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Harnessing AI for Efficiency and Growth: A Balanced Approach

August 22, 2024/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Mary Obregon For this month’s News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, and then read on for […]

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Marketing Predictions and Trends in 2024

December 27, 2023/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guides

by The Edge Marketing Team This month, the talented experts at Edge Marketing are sharing predictions for trends coming or continuing in 2024. From the rise of hyperpersonalization to the enduring importance of authenticity, read on for the key insights and foresights that will guide our strategies in the coming year. (Article) Content Remains King […]

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Why ChatGPT Is Not a Replacement for a PR Expert

June 19, 2023/in AI, Articles, Marketing, Public Relations, Strategy Development, Tips & Guides

by Vicki LaBrosse Generative artificial intelligence has transformed various aspects of public relations functions, offering new possibilities for communication and engagement. ChatGPT, an advanced language model, has emerged as a powerful tool for automating PR tasks. While ChatGPT can streamline processes and improve the efficiency of certain functions, it is important to consider that its […]

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Buckle Up for the Ride with ChatGPT

February 16, 2023/in AI, Articles, Strategy Development, Tips & Guides

by Megan Miller You’d have to be living under a rock to have missed hearing about ChatGPT – the relatively new AI tool that has brought artificial intelligence out of the lab and into the hands of consumers, students, poets and now lawyers and accountants. ChatGPT is a natural language processing tool driven by AI […]

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