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Listen to the experts at Edge, sharing practical information to help your business grow.

Thriving in a Multichannel, AI-Driven World

For the March 2025 News with Edge article, Amy Juers dives into the practical steps marketers must take to succeed in 2025 and beyond. Check out this quick clip of Amy sharing a brief overview of the article with Vicki LaBrosse, and then click here for the full article!

Edge Marketing Launches Future-Ready Strategy that Integrates AI

Edge Marketing, a results-driven public relations and marketing firm serving the needs of organizations in the legal, accounting and professional services industries, today announces the implementation of state-of-the-art artificial intelligence (AI) in its practice. This latest development empowers the Edge team and clients with more precise, impactful, results-oriented marketing and public relations strategies and campaigns, signaling a bold step forward in the industry.

Check out this message from Amy Juers and then click here for the full announcement.

Marketing Predictions and Trends in 2025

For the December 2024 News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then click here to check out our predictions!

Authenticity in an AI World

For the November 2024 News with Edge article, Jennifer Marsnik has written about the power of staying authentic in a digitally connected world. Check out this quick clip of Jennifer sharing a brief overview of the article with Amy Juers, and then check out the full article!

Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

For the October 2024 News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then check out the full article!

Embracing Multimedia for Modern Public Relations

For the September 2024 News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then check out the full article!

Harnessing AI for Efficiency and Growth: A Balanced Approach

For the August 2024 News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

UTMs: Taking Your Social Media Analysis to the Next Level

For the July 2024 News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

Why Brand Awareness Matters

For the June 2024 News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

Marketing During COVID-19: Burning Questions Answered by the Experts at Edge

Marketing during the COVID-19 pandemic can be tricky. This is a time when marketing strategies are changing rapidly. What is the right way to market during a pandemic? How can everyone fill the in-person conference and sales meetings gap? What can we do to replace the face-to-face conferences and trade shows that are now either canceled or postponed?

The experts at Edge will be available to answer all your burning questions about marketing during COVID-19.

Moderator: Mary Mack

Panelists: Melanie Brenneman, Jennifer Marsnik and Amy Juers from Edge Legal Marketing

5 Trends that are Changing the PR Landscape

The rise of content marketing, increasing personalization, and digital vs print media are a few of many forces at work that can affect your success in public relations. As a marketing or PR professional, you must adapt to thrive in this new environment. This webinar looks at 5 trends that are changing overall direction PR is taking, and how your PR practices can adapt.

View Presentation Materials »

Cyber Marketing: 5 Important Technology Trends to Watch

Technologies and tools are changing the way we interact with prospects, leads and customers across the entire marketing lifecycle. These 5 trends can have a positive impact on your results in 2016.

Leveraging LinkedIn for Business

LinkedIn offers unparalleled opportunities to build relationships, brand awareness, leads and potential revenue. Are you making the most of your presence on LinkedIn?

Join us for practical tips on building business on LinkedIn:

Content marketing features
Company Pages and how to build a following
Managing employee content sharing
Using LinkedIn groups to reach a larger audience
LinkedIn advertising programs

Webinar video coming soon!

Trade Show Nightmares

Four of the most common fears in trade show marketing, and proven solutions to conquer them:

Pre-Promotion Panic
Bar Booth Karma
Terrible Technologies of Lead Capture
Dreaded ROI Goblin

Webinar video coming soon!

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“Edge is an integral part of the Doc.It team. They have helped us clarify our messaging and plan the launch of new products. They deliver Integrated campaigns, thought leadership, PR, and educational events that generate sales and growth opportunities.”

– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

– AdvoLogix

“Not long ago, Innovative Computing Systems was paid one of the highest compliments by a client. The client congratulated us on our substantial growth, believing that we had grown significantly in size – doubled they had thought. In fact, we had only grown marginally, but since they had been seeing our name throughout the industry and recognized us as a thought leader, they just knew we had grown. This compliment can be credited to the work done by Edge on our behalf for more than five years. The Edge team has helped us reach potential clients through article placements in legal publications, press releases, content, events and ongoing communications. The team has a depth of knowledge in both marketing and the legal industry that is unparalleled, and we definitely recommend them … just not to our competitors!”

– Innovative Computing Systems

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