Videos

Listen to the experts at Edge, sharing practical information to help your business grow.

Marketing Is a Marathon, Not a Sprint: Plan Ahead for Long-Term Success

For the October 2024 News with Edge article, Cindy Moen has written about the long game that is a successful marketing strategy. Check out this quick clip of Cindy sharing a brief overview of the article with Vicki LaBrosse, and then check out the full article!

Embracing Multimedia for Modern Public Relations

For the September 2024 News with Edge article, Vicki LaBrosse has written about the power of adding multimedia assets to your press releases. Check out this quick clip of Vicki sharing a brief overview of the article with Amy Juers, and then check out the full article!

Harnessing AI for Efficiency and Growth: A Balanced Approach

For the August 2024 News with Edge article, Mary Obregon has written about the power of AI in your business, and key factors to take into consideration before taking the leap. Check out this quick clip of Mary sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

UTMs: Taking Your Social Media Analysis to the Next Level

For the July 2024 News with Edge article, Tanya Amyote has written about the importance of urchin tracking modules. Check out this quick clip of Tanya sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

Why Brand Awareness Matters

For the June 2024 News with Edge article, Nicolle Martin has written about the importance of brand awareness. Check out this quick clip of Nicolle sharing a brief overview of the article with Amy Juers, founder and CEO of Edge Marketing, Inc., and then check out the full article.

Marketing During COVID-19: Burning Questions Answered by the Experts at Edge

Marketing during the COVID-19 pandemic can be tricky. This is a time when marketing strategies are changing rapidly. What is the right way to market during a pandemic? How can everyone fill the in-person conference and sales meetings gap? What can we do to replace the face-to-face conferences and trade shows that are now either canceled or postponed?

The experts at Edge will be available to answer all your burning questions about marketing during COVID-19.

Moderator: Mary Mack

Panelists: Melanie Brenneman, Jennifer Marsnik and Amy Juers from Edge Legal Marketing

5 Trends that are Changing the PR Landscape

The rise of content marketing, increasing personalization, and digital vs print media are a few of many forces at work that can affect your success in public relations. As a marketing or PR professional, you must adapt to thrive in this new environment. This webinar looks at 5 trends that are changing overall direction PR is taking, and how your PR practices can adapt.

View Presentation Materials »

Cyber Marketing: 5 Important Technology Trends to Watch

Technologies and tools are changing the way we interact with prospects, leads and customers across the entire marketing lifecycle. These 5 trends can have a positive impact on your results in 2016.

Leveraging LinkedIn for Business

LinkedIn offers unparalleled opportunities to build relationships, brand awareness, leads and potential revenue. Are you making the most of your presence on LinkedIn?

Join us for practical tips on building business on LinkedIn:

Content marketing features
Company Pages and how to build a following
Managing employee content sharing
Using LinkedIn groups to reach a larger audience
LinkedIn advertising programs

Webinar video coming soon!

Trade Show Nightmares

Four of the most common fears in trade show marketing, and proven solutions to conquer them:

Pre-Promotion Panic
Bar Booth Karma
Terrible Technologies of Lead Capture
Dreaded ROI Goblin

Webinar video coming soon!

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– Doc.It

“Edge has been our full-service marketing provider for several years. In that time, they helped us elevate our position in the marketplace through well thought-out and strategic campaigns that have included ongoing communications via marketing automation tools, article placements, press releases, large-scale events and more. The Edge team understands the legal technology audience and has helped us successfully reach them.”

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– Innovative Computing Systems