The AI Era Has Changed How Your Buyers Find You. This Is Where We Track What That Means.
AI-assisted discovery is not a future trend. It is the current reality for a growing share of regulated-industry buyers. The AI + GEO Intelligence hub is where Edge Marketing publishes its ongoing research, analysis, and strategic perspective on how AI search behavior is evolving and what it means for companies in legal, accounting, compliance, and professional services.
What We Cover
AI Search Behavior in Regulated Industries
How are legal, accounting, and compliance buyers using AI assistants in their vendor research and evaluation processes? What questions are they asking? Which AI platforms are they using? And how is this behavior shifting the traditional role of search, media, and peer referrals in the buying journey?
GEO Strategy and Best Practices
The discipline of Generative Engine Optimization is evolving rapidly. Edge tracks what is working, what has changed, and what regulated-industry companies need to do differently to maintain and build AI-assisted visibility in their markets.
AI Platform Landscape
How do different AI platforms, ChatGPT, Claude, Gemini, Perplexity, Microsoft Copilot, and others, differ in how they retrieve and present information about companies in regulated industries? What are the implications for brand representation and competitive positioning?
Edge GEO Research and Findings
Edge publishes its GEO research and findings as they are developed. As AI-assisted discovery continues to reshape how regulated-industry buyers find and evaluate vendors, Edge tracks what is working, what has changed, and what the data actually shows, and share it here.


Edge Implements AI: A Q&A with Amy Juers
/in AI, Articles, Strategy DevelopmentReprinted with permission from the February 2025 issue of Marketing the Law Firm. © 2025 ALM Global, LLC. Further duplication without permission is prohibited. All rights reserved. By Steve Salkin In late January, Edge Marketing unveiled the implementation of generative AI into its legal marketing practice, and along with it, a refresh of its brand. […]
Edge Marketing Launches Future-Ready Strategy that Integrates AI
/in AI, Press Releases, Strategy DevelopmentUnveiling a Fresh New Look for a Bold New Era Minneapolis, MN – January 27, 2025—Edge Marketing, a results-driven public relations and marketing firm serving the needs of organizations in the legal, accounting and professional services industries, today announces the implementation of state-of-the-art artificial intelligence (AI) in its practice. This latest development empowers the Edge […]
Marketing Predictions and Trends in 2025
/in AI, Articles, Digital Marketing, Marketing, Public Relations, Strategy Development, Tips & Guidesby The Edge Marketing Team For this month’s News with Edge article, each member of our team has shared her insights on the key factors that will guide our strategies in the coming year. Check out this quick clip of Amy Juers sharing a brief overview, and then read on for the full article! […]